Barata, LuísRosa, GonçaloMartins, TiagoSilva, Pedro Tiago Salgueiro daEurico, Lopes2024-12-192024-12-192024BARATA, Luis [et al.] (2024) - Big Data analysis applied to the retail sector. In Mediterranean Conference on Information Systems 2024, Porto - Proceedings. 41. https://aisel.aisnet.org/mcis2024/41http://hdl.handle.net/10400.11/9245Big Data and Artificial Intelligence are rapidly evolving and transforming the world and e-commerce. To explore the most used techniques for building personalized recommendation systems and inventory management, a systematic review was conducted. It was found that hybrid Machine Learning techniques and the Hadoop system are widely used in these areas, delivering satisfactory results while maintaining scalable and efficient systems.engBig DataData analyticsPersonalization of recommendationsStock managementjournal article