Sampaio, CarlosHernández Mogollón, JoséRodrigues, Ricardo2019-04-102019-04-102019Sampaio, C. A. F., Hernández Mogollón, J. M., & Rodrigues, R. J. A. G. (2019). The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry. Tourism and Hospitality Research. https://doi.org/10.1177/1467358419829179http://hdl.handle.net/10400.11/6451This study explores the nature of the relationship between market orientation and business performance and the mediating role of customer loyalty in this relationship. Empirical analysis was based on a sample from the Western European hotel industry. Research results indicate that market orientation has a positive direct effect on business performance and that the effects of market orientation on business performance are mediated through customer loyalty. Market orientation produces a positive effect on customer loyalty, which in turn has a positive effect on business performance, showing that market orientation has a significant and positive indirect effect on business performance. These findings suggest potential major implications for the hotel industry. For example, by developing a market-oriented organization, hotels could produce positive effects on customer loyalty and consequently on their business performance.engHospitality industryCustomer loyaltyBusiness performanceMarket orientationHotelsjournal article10.1177/1467358419829179