Fonte, PedroMartins, NunoRaposo DanielPereira, LeonardoMartins, Nuno DuarteRaposo, Daniel2026-01-092026-01-092023FONTE, Pedro [et al.] (2023) - Dynamic visual identities: Fundamental principles of their design. In MARTINS, N. ; RAPOSO, D. (eds.) - Communication design and branding: A multidisciplinary approach (Springer Series in Design and Innovation 32). DOI: https://doi.org/10.1007/978-3-031-35385-7_3978303135384097830313538572661-81842661-8192http://hdl.handle.net/10400.11/10448This article analyzes Dynamic Visual Identities (DVI) intending to present a set of principles that designers should take into account when designing such systems. It starts with a literature review, approaching a set of reference authors, to clarify the key concepts around the DVI; its relationship with brands, brand identi-ties, visual identity systems; the socio-historical context that leads to the expansion of dynamic identities; the typology of DVI constructions, categorizing them and demonstrating some of their guiding and structural principles in their construction. A chronological overview of some pioneering DVI systems that introduced mecha-nisms designed for dynamism is also presented. Finally, based on the study carried out, the main potentialities and risks in the use of the DVI are presented and a set of principles to be taken into account in its design are identified.engDynamic visual identitiesLogo designBrand identitybook part2026-01-06cv-prod-358131310.1007/978-3-031-35385-7_3