ESGIN - Escola Superior de Gestão http://hdl.handle.net/10400.11/11 2019-09-07T21:18:12Z 2019-09-07T21:18:12Z Ramos, George Dionísio, Rogério Pais Pereira, Paula http://hdl.handle.net/10400.11/6608 2019-07-16T09:43:53Z 2018-01-01T00:00:00Z

Título: Sustainability, tourism and electric mobility – the MOVELETUR project Autor: Ramos, George; Dionísio, Rogério Pais; Pereira, Paula Resumo: This paper looks over the perpetual fight that low density regions must face in what regards the emergence of economic opportunities, employment, income and production growth. It is known that tourism demand for nature and protected areas is increasing in this more and more urban world, what can open some doors for innovation to take place. The project we’ve been working on is focused on sustainable tourism practices in a protected area (Malcata Mountain Reserve), via electric mobility, which is known for its zero emission, non-polluting and noise free travelling. A broader study is taking place under the Interreg Funding Program, known as Moveletur Project. Our goals are to sponsor a model of sustainable and green tourism for visitors of natural areas, to produce a network of green tourism itineraries linking places of natural and/or cultural value using rechargeable vehicles and to encourage tourism sector entrepreneurs with a new service for their activity. Combined work with other natural areas is essential to increase outcomes. After the conclusion of project (by the end of 2018) there will be better information concerning natural and cultural values that natural areas hold and that can be used for tourists’ pleasure, there will be a more dutiful way of doing tourism in natural areas, expectantly it will address job creation and improved territorial competitiveness, tourism experiences will have more quality and, finally, using technological features, will support smart villages further development. Descrição: The authors would like to acknowledge EP INTERREG V A España-Portugal Program (POCTEP) for financing MOVELETUR project.

2018-01-01T00:00:00Z Ramos, Ana Ramos, George Cruchinho, Alexandra Delgado, Fernanda Pereira, Paula Sapeta, Ana Paula Gonçalves Antunes Afonso, Paulo http://hdl.handle.net/10400.11/6547 2019-07-25T12:40:39Z 2013-01-01T00:00:00Z

Título: Are students and teachers ready for Bologna? A pedagogical project in a tourism course Autor: Ramos, Ana; Ramos, George; Cruchinho, Alexandra; Delgado, Fernanda; Pereira, Paula; Sapeta, Ana Paula Gonçalves Antunes; Afonso, Paulo Resumo: The implementation of the Bologna process in higher education leads to rethinking the teaching-learning assumptions. Higher education today is focused on curricula, teaching-learning processes, subjects and course programmes attending to European credits system, teachers’ qualification and training, academic success and scholar results, performance standards, assessment of institutions, assessment of skills (and not merely knowledge). In 2010 a project (Construction of Learning | ConstAp) was developed in the Polytechnic Institute of Castelo Branco, Portugal. The main goal was to motivate the adoption of changes concerning classroom methodologies and students’ autonomous workload guidance in the scope of the Bologna process implementation. This paper presents a proposal of pedagogical intervention to deal with the mentioned objectives, a project applied in a specific tourism course. The paper presents the first results collected regarding the project’s implementation and seeks to impart a methodology that can be applied to similar courses.

2013-01-01T00:00:00Z Ramos, George Manuel de Almeida http://hdl.handle.net/10400.11/6546 2019-06-13T02:04:33Z 2015-01-01T00:00:00Z

Título: Inovação institucional, turismo e desenvolvimento em territórios de baixa densidade: o caso do Geopark Naturtejo Autor: Ramos, George Manuel de Almeida Resumo: A pressão competitiva atual implica alterações profundas e fundamentais na atividade económica. Muitas organizações lutam por se manter a par com as rápidas mudanças nas infraestruturas e nas práticas. Disrupção, pressão competitiva e antecipação de necessidades são desafios que conduzem a gestão a inovar, mas focalizando os esforços em inovação tecnológica e de produto. No entanto, com a crescente diminuição do ciclo de vida dos produtos e das tecnologias, aquelas inovações criam valor por cada vez menos tempo. As discussões e iniciativas à volta da inovação têm sido acompanhadas por uma crescente literatura que apresenta e estuda abordagens ao produto, ao serviço, ao processo, ao modelo de negócio, à própria gestão. Apesar de úteis, aquelas discussões e iniciativas podem acabar por falhar uma oportunidade relevante, subexplorada e cada vez mais relevante - a inovação institucional. A possibilidade de rever o estado da arte da atuação das instituições e desenvolvendo a arquitetura relacional dentro e entre instituições, reavaliando os trade-offs entre elas é o ponto de partida do trabalho apresentado, prestando a atenção devida ao conhecimento, à aprendizagem, à criatividade, ao funcionamento em rede e ao território. O que se procurará determinar é se uma nova arquitetura institucional permite às instituições aprender mais rápido para transpor essa aprendizagem de forma mais efetiva, em seu benefício, em benefício da rede à(s) qual(ais) se encontra ligada e em benefício da comunidade onde se encontra localizada. Percebendo a importância deste tipo de inovação, este trabalho pretende analisar a contribuição de inovação institucional para o desenvolvimento das atividades turísticas em territórios de baixa densidade, focando o papel desempenhado pelos geoparques. Para atingir este desiderato, a perceção das dinâmicas no Turismo, do lado da oferta e do lado da procura, são fundamentais no sentido de posicionar o caso de estudo - o Geoparque Naturtejo da Meseta Meridional, Portugal – no âmbito daquelas dinâmicas. Uma vez que as ações desta instituição se refletem no espaço, a compreensão sobre as temáticas territoriais foi também desenvolvida, com a particularidade de se distinguirem as especificidades dos Territórios de Baixa Densidade devido ao território onde se localiza o caso de estudo. As conclusões retiradas evidenciam (ainda) alguma articulação precária entre os atores regionais e um grande nível de dependência face aos poderes públicos, limitando o impacto que a instituição Geoparque Naturtejo produz no território. É possível ainda referir um subaproveitamento das potencialidades existentes na região, seja ao nível dos atores, seja ao nível da oferta. A capacidade do Geoparque em estabelecer o ‘seu’ território é inegável; o reconhecimento desse território por parte da comunidade em geral (residentes, empresas, turistas) é, no entanto, algo que exige um esforço maior pela gestão da instituição. Em turismo, a interatividade é imprescindível. A capacidade de articulação entre forças dinâmicas é de tal forma importante que, se não existir, pode inverter toda a lógica de desenvolvimento. Uma correta conceptualização que envolva os diferentes atores - institucionais, económicos, financeiros, empresariais - numa rede sinérgica de cooperação permitirá catapultar a região, no seu todo, para novos limiares produtivos, atendendo ao conjunto de recursos disponíveis.; Nowadays technological improvements imply profound and fundamental changes in economic activity. Many organizations are struggling to keep abreast with the rapid changes in infrastructure and practices. Disruption, competitive pressure and anticipation of needs are challenges that lead management to innovate, but their focusing efforts are put in technological and product innovation. The issue is that with the shortening of product and technology life cycle those innovations create value for less and less time. Discussions and initiatives around innovation have been escorted by a growing literature that presents, research and examines approaches to product, service, process, business model and management innovations. Although useful, those discussions and initiatives may end up missing a significant opportunity, under-exploited and increasingly important – the institutional innovation. The possibility of reviewing the state of the art of institutions performance and developing the relational architecture within and between institutions, revealing the trade-offs among them, is the starting point of the work presented, paying due attention to knowledge, learning, creativity, networking and the territory. What we seek to determine is whether a new institutional architecture allows institutions to learn faster to implement this learning more effectively, for their benefit, for the benefit of the network(s) which one(s) is(are) connected with and for the benefit of the community where it is located. Realizing the importance of this type of innovation, the research carried out discusses the contribution of institutional innovation for the development of tourism in low density territories, focusing on the role played by geoparks. To achieve this goal, the perception of the changes occurring in tourism, both the supply the demand side, are fundamental in order to position the case study - the Naturtejo Geopark, Portugal - under these dynamics. Since the actions of this institution are reflected in space, understanding on territorial issues has also been developed, with the particularity to distinguish the specificities of Low Density Territories due to territory whereb the case study is located. The conclusions drawn show some poor articulation between regional actors and a high level of dependence on public intervention, limiting the impact that the Naturtejo Geopark produces in the territory. We can also refer to an underutilization of existing capabilities in the region, whether in terms of actors’ thickness, or in supply side structure and integration. The Geopark’s ability to establish 'its' territory is undeniable; the recognition of this territory by the community (residents, businesses, tourists) is, however, something that requires a greater effort by the management of the institution. In tourism, interactivity is essential. The ability to articulate dynamic forces is so important that, if absent, can reverse the entire logic of development. A proper conceptualization involving the various actors - institutional, economic, financial, business – in a synergistic network of cooperation will catapult the region as a whole to new production thresholds, specially attending to the resources available. Descrição: Tese de Doutoramento em Turismo, Lazer e Cultura, ramo Turismo e Desenvolvimento, apresentada ao Departamento de Geografia da Faculdade de Letras da Universidade de Coimbra

2015-01-01T00:00:00Z Ramos, George Fernandes, João http://hdl.handle.net/10400.11/6540 2019-06-13T02:03:41Z 2012-01-01T00:00:00Z

Título: Tendências recentes em turismo: algumas reflexões na perspetiva dos territórios de baixa densidade Autor: Ramos, George; Fernandes, João Resumo: Cada vez mais são proferidos discursos centrados na necessidade de desenvolvimento baseados na atividade turística, proporcionando que esta se tenha vindo a transformar em objeto adulado por muitos territórios. Este artigo baseia-se numa revisão bibliográfica relativa à compreensão dos fatores que fundamentam as mais recentes práticas e experiências turísticas. O alargamento das fronteiras mais clássicas do turismo reclama uma atenção específica dedicada aos territórios turísticos, aos novos atores, às novas tipologias de turismo, mas também às externalidades e impactos que vão provocando nos destinos turísticos.; More and more, speeches centred in tourism-based development are delivered, and tourism activities are being strongly adulated by many territories. This paper is based on literature review on the understanding about the factors that underlie tourist latest practices and experiences. The widening of the more conventional boundaries of tourism calls for specific attention devoted to the tourism territories, new actors, new types of tourism, but also to external factors and impacts on tourist destinations.

2012-01-01T00:00:00Z Sampaio, Carlos Hernández Mogollón, José Rodrigues, Ricardo http://hdl.handle.net/10400.11/6451 2019-04-11T02:05:07Z 2019-02-18T00:00:00Z

Título: The relationship between market orientation, customer loyalty and business performance: A sample from the Western Europe hotel industry Autor: Sampaio, Carlos; Hernández Mogollón, José; Rodrigues, Ricardo Resumo: This study explores the nature of the relationship between market orientation and business performance and the mediating role of customer loyalty in this relationship. Empirical analysis was based on a sample from the Western European hotel industry. Research results indicate that market orientation has a positive direct effect on business performance and that the effects of market orientation on business performance are mediated through customer loyalty. Market orientation produces a positive effect on customer loyalty, which in turn has a positive effect on business performance, showing that market orientation has a significant and positive indirect effect on business performance. These findings suggest potential major implications for the hotel industry. For example, by developing a market-oriented organization, hotels could produce positive effects on customer loyalty and consequently on their business performance.

2019-02-18T00:00:00Z