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O papel do designer gráfico na crescente standardização da indústria gráfica
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Authors
Advisor(s)
Abstract(s)
Neste artigo abordamos os fatores que levaram à renovação do
oficio do designer gráfico, essencialmente no que diz respeito ao
desenvolvimento tecnológico das ferramentas que este profissional tem
ao seu dispor. Todo o sector da indústria gráfica – pré-impressão,
impressão e pós-impressão – sofreu grandes transformações
principalmente ao nível tecnológico, organizacional e metodológico que
levam a que o designer gráfico tenha de se adaptar e desenvolver novas
valências que antes estavam entregues exclusivamente aos produtores
gráficos. Estas evoluções tecnológicas levaram a que o sector das artes
gráficas se transformasse progressivamente numa indústria gráfica, não
havendo espaço à experimentação, ao artesanal ou às metodologias
tentativa/erro anteriormente praticadas. Esta indústria acaba assim por
se regular através de normas internacionais que ditam quais os
parâmetros de qualidade a observar e de que forma estes podem ser
alcançados. Neste artigo serão assinaladas as novas relações entre os
diferentes atores do sector e qual o "novo" papel do designer gráfico
numa indústria cada vez mais standardizada
ABSTRACT: This article deals with the issues that led to the renewal graphic designer skills, mainly with regard to the technological development of the tools that this professional has at its disposal. All the graphic arts industry – pre-press, press and post-press – has changed considerably mainly technological, organizational and methodological level that lead graphic designer to adapt and develop new areas that were delivered only to graphic producers. These technological developments have led to the graphic arts sector gradually turn into a printing industry, with no space for experimentation, to craft or use attempt / error methodologies previously performed. This industry is now regulated through international standards that order what quality parameters should be observed and how these can be achieved. This article inform the new relationships between the different players of the sector and what the "new" graphic designer role in an increasingly standardized industry.
ABSTRACT: This article deals with the issues that led to the renewal graphic designer skills, mainly with regard to the technological development of the tools that this professional has at its disposal. All the graphic arts industry – pre-press, press and post-press – has changed considerably mainly technological, organizational and methodological level that lead graphic designer to adapt and develop new areas that were delivered only to graphic producers. These technological developments have led to the graphic arts sector gradually turn into a printing industry, with no space for experimentation, to craft or use attempt / error methodologies previously performed. This industry is now regulated through international standards that order what quality parameters should be observed and how these can be achieved. This article inform the new relationships between the different players of the sector and what the "new" graphic designer role in an increasingly standardized industry.
Description
Keywords
Designer gráfico Produção gráfica Normalização Fluxos de trabalho Graphic designer Print production Standardization Workflow
Pedagogical Context
Citation
SANCHES, M. (2015) - O papel do designer gráfico na crescente standardização da indústria gráfica. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. Vol. VIII, nº 15.
Publisher
IPCB. ESART