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Price strategy, market orientation and business performance in the hotel industry

2021Journal article Restricted access
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dc.contributor.authorSampaio, Carlos
dc.contributor.authorRodrigues, Ricardo
dc.contributor.authorHernández-Mogollón, José Manuel
dc.date.accessioned2021-01-19T14:13:34Z
dc.date.available2021-01-19T14:13:34Z
dc.date.issued2021
dc.description.abstractThis study seeks to study the relationship between market orientation and business performance and to evaluate the mediating effect of adopting a low-price strategy in this relationship in the hotel industry. A sample from the Spanish and Portuguese hotel industry is used. Results show that the effect of market orientation on business performance is positive and direct. On the other hand, the results do not confirm the mediating effect of a strategy based on low-price in the strength of this relationship. Moreover, results indicate that a price strategy based on low-price is negatively related to hotel business performance.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSampaio, C. A. F., Rodrigues, R. G., & Hernández-Mogollón, J. M. (2021). Price strategy, market orientation and business performance in the hotel industry. Journal of Global Information Management, 29(1), 85–102. doi:10.4018/JGIM.2021010105pt_PT
dc.identifier.doi10.4018/JGIM.2021010105pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.11/7440
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjectBusiness performancept_PT
dc.subjectHospitality industrypt_PT
dc.subjectHotel industrypt_PT
dc.subjectMarket orientationpt_PT
dc.subjectMediating effectpt_PT
dc.subjectPLSpt_PT
dc.subjectPricing strategypt_PT
dc.subjectTourism marketingpt_PT
dc.titlePrice strategy, market orientation and business performance in the hotel industrypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage102pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage85pt_PT
oaire.citation.titleJournal of Global Information Managementpt_PT
oaire.citation.volume29pt_PT
person.familyNameSampaio
person.givenNameCarlos
person.identifier.ciencia-idE61E-4CFD-7E81
person.identifier.orcid0000-0002-5249-7798
person.identifier.ridD-7432-2015
person.identifier.scopus-author-id57202496820
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication38f5e4dd-f6d7-4844-bdc0-f98a5cd9cf4a
relation.isAuthorOfPublication.latestForDiscovery38f5e4dd-f6d7-4844-bdc0-f98a5cd9cf4a

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