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The potential of narrative devices in a video promoting the use of an ambarscience didactic toy in classrooms

2021Conference object Restricted access
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dc.contributor.authorBrandão, Daniel
dc.contributor.authorSilva, Bruno
dc.contributor.authorMartins, Nuno
dc.contributor.authorRaposo, Daniel
dc.contributor.authorNeves, João Vasco
dc.contributor.authorSilva, José Gago da
dc.date.accessioned2023-02-22T17:19:41Z
dc.date.available2023-02-22T17:19:41Z
dc.date.issued2021
dc.description.abstractThis research aimed to study and develop an advertising video to promote the placement of an ambarscience didactic toy in the Primary School classroom context, as complement to the teaching process, as this is something, according to our study, unprecedented in this type of toys. We aimed to understand the relevance of using nonlinear narrative structure in this type of videos and how the used of flashback and flashforward narrative devices would help in enlightening the learning potential of the toy. For Albino (Albino 2013) babies since birth are highly predisposed to learn and their brain naturally absorbs all the information of new life, this is not optional, it is a human condition. According to the same author, since children are born they are constantly absorbing information and learning, it is up to adults to promote their learning and the development of many of their abilities. Didactic and educational toys are a good support in this training, helping them to develop all their skills in the development of imagination, memory, concentration and visual perception. In this paper, after an introduction to the contextual and theoretical framework, we briefly present the empirical methodology adopted in the practical project, which involved all the fieldwork developed in the toys company, the enquiries for selecting the product to study and promote, the different video creative and production stages; and the test and analyzes of reactions to the video prototype.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBRANDÃO, Daniel [et al.] (2021) - The potential of narrative devices in a video promoting the use of an ambarscience didactic toy in classroom. In RAPOSO, D. [et al.] (eds) - In RAPOSO, D. [et al.] (eds) - Advances in design, music and arts : Meeting of Research in Music, Arts and Design, 7, EIMAD 2020. Springer, Cham. p. 177-193. (Springer Series in Design and Innovation ; vol. 9). DOI 10.1007/978-3-030-55700-3_13pt_PT
dc.identifier.doi10.1007/978-3-030-55700-3_13pt_PT
dc.identifier.isbn978-3-030-55699-0
dc.identifier.urihttp://hdl.handle.net/10400.11/8337
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectAdvertising videopt_PT
dc.subjectFlashback and flashforwardpt_PT
dc.subjectDigital designpt_PT
dc.subjectDidactic toyspt_PT
dc.titleThe potential of narrative devices in a video promoting the use of an ambarscience didactic toy in classroomspt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage193pt_PT
oaire.citation.startPage177pt_PT
oaire.citation.title7th Meeting of Research in Music, Arts and Design - EIMAD 2020pt_PT
oaire.citation.volume9pt_PT
person.familyNameRaposo Martins
person.familyNameMatos Neves
person.familyNameGago-Silva
person.givenNameDaniel
person.givenNameJoão Vasco
person.givenNameJosé
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-id501C-0DAE-092B
person.identifier.ciencia-idC516-2F7F-E956
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-6630-1848
person.identifier.orcid0000-0002-8068-5948
rcaap.embargofctA Springer tem os diteitospt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5
relation.isAuthorOfPublication7756d06d-1d25-4a44-b67f-88278ed6fc1d
relation.isAuthorOfPublication.latestForDiscovery7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5

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