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A brand argument driven through art and schematics designing new perspectives to transform and empower the neighborhood

2021Conference object Restricted access
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dc.contributor.authorRaposo, Daniel
dc.contributor.authorSilva, José Gago da
dc.contributor.authorBerbel Gómez, Noemy
dc.contributor.authorDíaz Gómez, Maravillas
dc.contributor.authorNeves, João Vasco
dc.contributor.authorMartins, Nuno
dc.contributor.authorBrandão, Daniel
dc.date.accessioned2023-03-03T15:00:56Z
dc.date.available2023-03-03T15:00:56Z
dc.date.issued2021
dc.description.abstractThe interaction between Art and Branding has occurred in various contexts, for reputation purposes, through all communication media, for the purposes of persuasion, promotion, symbolism or secondary associations, impacting on social and cognitive levels. The scope of this article is to correlate Branding Art and Art Infusion with the spirit of the place, concretely to present a conceptual model which correlates artistic activities developed in a neighborhood with Branding Art and Art Infusion concepts taking into account the reinforcement of the current place brand strategy. The article is based on the literature review and in explanatory Case Study, using results from the project “Re-Habitar el Barrio: Procesos de Transformación y Empoderamiento entre Universidad-Escuela-Sociedad a través de Prácticas Artísticas”. The use of the schemes makes possible to visualize and share abstract concepts and value data in a participatory group way, detecting the best ways to facilitate communication and mediate interaction between people and territory. The results consist of defining a brand argument and defining its conceptual model, making use of the schematics as a way of visualizing abstract concepts.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRAPOSO, D. [et al.] (2021) - A brand argument driven through art and schematics designing new perspectives to transform and empower the neighborhood. In REBELO, F. (ed.) - Advances in ergonomics in design : Proceedings of the AHFE 2021 Virtual Conference on Ergonomics in Design. Springer, Cham. p. 57-69. (Lecture Notes in Networks and Systems ; vol. 261). DOI https://doi.org/10.1007/978-3-030-79760-7_8pt_PT
dc.identifier.doi10.1007/978-3-030-79760-7_8pt_PT
dc.identifier.isbn978-3-030-79759-1
dc.identifier.urihttp://hdl.handle.net/10400.11/8384
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectRe-Habitar el Barriopt_PT
dc.subjectConceptual brand modelpt_PT
dc.subjectBrand argumentpt_PT
dc.subjectBranding Artpt_PT
dc.subjectArt Infusionpt_PT
dc.subjectPlace brandingpt_PT
dc.subjectVisual Thinking and schematicspt_PT
dc.titleA brand argument driven through art and schematics designing new perspectives to transform and empower the neighborhoodpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage69pt_PT
oaire.citation.startPage57pt_PT
oaire.citation.titleProceedings of the AHFE 2021 Virtual Conference on Ergonomics in Designpt_PT
oaire.citation.volume261pt_PT
person.familyNameRaposo Martins
person.familyNameGago-Silva
person.familyNameMatos Neves
person.givenNameDaniel
person.givenNameJosé
person.givenNameJoão Vasco
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-idC516-2F7F-E956
person.identifier.ciencia-id501C-0DAE-092B
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-8068-5948
person.identifier.orcid0000-0002-6630-1848
rcaap.embargofctA Springer tem os direitospt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication7756d06d-1d25-4a44-b67f-88278ed6fc1d
relation.isAuthorOfPublication7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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