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Lexus used-vehicle online platform : comparative analysis of major competing brands’ websites

2021Conference object Restricted access
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dc.contributor.authorMartins, Nuno
dc.contributor.authorLemos, Mariana
dc.contributor.authorBrandão, Daniel
dc.contributor.authorRaposo, Daniel
dc.contributor.authorNeves, João Vasco
dc.contributor.authorSilva, José Gago da
dc.date.accessioned2023-02-22T17:10:53Z
dc.date.available2023-02-22T17:10:53Z
dc.date.issued2021
dc.description.abstractThe purchase of cars is increasingly influenced by digital. For this reason, car brands have increasingly focused on digital communication strategies in order to capture public interest in their products. This bet on digital is not only in the sale of new cars, but also in the sale of semi-new and used cars. Aware of this new market trend, Lexus Portugal has ordered the present study, which has as main objective the design of a promotion and sales online platform for seminew and used cars of this brand. This online platform is not intended to be only a website for the dissemination of the available fleet of cars for sale. It also intends to offer its user a pleasant environment; and, as the user browses the website, he will hopefully be effectively informed about the main attributes of Lexus cars, namely their high reliability. This paper focuses mainly on the first phase of this research project, where a comparative analysis was developed on the online platforms of the main competing Lexus brands.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMARTINS, Nuno [et al.] (2021) - Lexus used-vehicle online platform : comparative analysis of major competing brands’ websites. In RAPOSO, D. [et al.] (eds) - Advances in design, music and arts : Meeting of Research in Music, Arts and Design, 7, EIMAD 2020. Springer, Cham. p. 243-255. (Springer Series in Design and Innovation ; vol. 9). DOI 10.1007/978-3-030-55700-3_17pt_PT
dc.identifier.doi10.1007/978-3-030-55700-3_17pt_PT
dc.identifier.isbn978-3-030-55699-0
dc.identifier.urihttp://hdl.handle.net/10400.11/8336
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectUI & UX designpt_PT
dc.subjectDigital designpt_PT
dc.subjectCommunication designpt_PT
dc.subjectLexus Portugalpt_PT
dc.subjectE-commercept_PT
dc.titleLexus used-vehicle online platform : comparative analysis of major competing brands’ websitespt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage255pt_PT
oaire.citation.startPage243pt_PT
oaire.citation.title7th Meeting of Research in Music, Arts and Design - EIMAD 2020pt_PT
oaire.citation.volume9pt_PT
person.familyNameRaposo Martins
person.familyNameMatos Neves
person.familyNameGago-Silva
person.givenNameDaniel
person.givenNameJoão Vasco
person.givenNameJosé
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-id501C-0DAE-092B
person.identifier.ciencia-idC516-2F7F-E956
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-6630-1848
person.identifier.orcid0000-0002-8068-5948
rcaap.embargofctA Springer detém os direitospt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5
relation.isAuthorOfPublication7756d06d-1d25-4a44-b67f-88278ed6fc1d
relation.isAuthorOfPublication.latestForDiscovery7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5

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