Percorrer por autor "Estrela, Andreia"
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- The convergence between human resources management and marketing: Determining factors of organizational communication influencing internal costumers satisfactionPublication . Estrela, Andreia; Moreira, Jacinta Raquel MiguelHuman Resources Management and Marketing have long been showing signs of joint ac-tion in favor of the company’s benefits. This is achieved through internal consumer satis-faction and organizational communication as key factors in the union of the two sciences. Based on this assumption, the objective of this paper is to analyze the convergence between Human Resource Management and Marketing and, simultaneously, identify the factors underlying organizational communication capable of influencing internal customer satis-faction. The results reveal that interpersonal communication, the intention to turnover and the organizational climate enhance internal customer satisfaction.