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- The characteristics of ‘being a good professional’ in the intricacies of the ethics of the profession and conduct professional ethics (study with professionals and university students in Portugal)Publication . Martins, Ernesto CandeiasAddress the issue of professional ethics in the training process of (future) professionals in Portuguese higher education institutions and the appreciation of professional ethics in the exercise of professional activity with its connection with code of conduct and professional deontology. The theoretical-conceptual reference framework comes from heuristic literature research, which was analyzed hermeneutically in order to substantiate our purpose and respective objectives. We intend to value professional ethics in university training by using an empirical part of a quantitative methodology study (descriptive, transversal, explanatory), to determine what are the characteristics/attitudes 'Being a Good Professional' referred to by active professionals and students in training. Master (N=109 subjects), from the interior region of Portugal, having inserted these characteristics most cited as a percentage in a 'checklist' integrated into the 5 skills that the literature indicates for the profession: cognitive/scientific, technical-organizational, affective-emotional, social , ethics. The results expressed that the subjects have more 'Technical-organizational' (29.4) and 'ethical' (23.9%) and scientific (21%) skills, due to the requirement of exercising and profile of their own profession (responsibility and principles deontological), to the detriment of other skills less valued by them, which is partly contrary to other studies. Therefore, higher education institutions must introduce professional ethics subjects into their study plans, ensuring good ethical conduct for future professionals to be 'expert' and act ethically well in their future professional activity in organizations/companies and responding to the demands of society.