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Publication
Advertising in new media : internship in dutchy design
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| 17.86 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
The following report concerns the internship held in Dutchy
Design, located in Amsterdam, addressing the theme “Advertising in
New Media”, in this case applied to the brand Wannaskin.
As an introduction to the area of brands, the importance
must be stressed on the realization of corporate realities and the
definition of clear, easily identified objectives, intended for public
recognition. When referring to a brand, the reputation, values and
the relationship to the consumer are as important as products and
quality themselves.
With cultural and technological changes, creating a connection
to the consumer is essential. This is where advertising enters, making
products, services or ideas known intentionally. Speech coherent advertising
allows an easy identification by the consumer, if this
link is broken; the logic of communication will be lost.
This research is based on the study of brand communication,
more specifically in relation to its promotion. Resorting to literature
related to the subject, the best methods were theoretically analyzed.
Regarding new media, advertising needs resources for its
own dissemination. The Internet, as well as social networks, when
correctly managed, is playing a key role in the growth of brands,
by improving its corporate image and creating direct contact with
specific targets.
As an intern, based on the reported studies, some practical
work developed during this period is observed.
Taking advantage of this Master’s degree in Graphic Design
and its respective internship, it is intended this report will be used
as a tool for further developments, which due to professional reasons
will be performed outside of Portugal.
Description
Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e Faculdade de Arquitectura Universidade Técnica de Lisboa para cumprimento
dos requisitos necessários à obtenção do grau de Mestre em Design Gráfico.
Keywords
Advertising Brand Communication Consumer Media
Pedagogical Context
Citation
FREIRE, Tânia Raquel Matos (2013) - Advertising in new media : internship in dutchy design. Castelo Branco IPCB. ESART : UTL. Faculdade de Arquitetura. 76 p. : il. Dissertação de Mestrado.