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Visual identity design as a cultural interface of a territory

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dc.contributor.authorRaposo, Daniel
dc.contributor.authorNeves, João Vasco
dc.contributor.authorPeres, Maria de Fátima
dc.contributor.authorPaiva, Teresa Maria
dc.contributor.authorAmaral, Mariana
dc.contributor.authorSilva, José Gago da
dc.contributor.authorSilva, Fernando Moreira da
dc.date.accessioned2023-02-28T11:02:05Z
dc.date.available2023-02-28T11:02:05Z
dc.date.issued2020
dc.description.abstractThe purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of people, users or target audiences. Identity promotes sustainability and respect for people’s quality of life. The methodology used is mixed, including a non-interventionist phase consisting in the study of competing brands, audience map and persona method and an interventionist component through project-grounded design research, which includes participatory methods such as co-design and Design thinking. The results are a visual identity of the mountain olive oils brand that acts simultaneously as an interface of representation of the collective, the individual and the region (internal audiences), fulfilling the expectations and needs of the target public and other stakeholders. Design principles and good practices are also defined to ensure that visual identity continues to function as a cultural interface of the territory in a sustainable logic and not just business requirements.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRAPOSO, D. [et al.] (2020) - Visual identity design as a cultural interface of a territory. In REBELO, F. ; SOARES, M. (eds) - Advances in ergonomics and design : Proceedings of the AHFE 2020 Virtual Conference on Ergonomics in Design, 11, 2020. Springer, Cham. p. 65-72. (Advances in Intelligent Systems and Computing ; vol. 1203). DOI https://doi.org/10.1007/978-3-030-51038-1_10pt_PT
dc.identifier.doi10.1007/978-3-030-51038-1_10pt_PT
dc.identifier.isbn978-3-030-51037-4
dc.identifier.urihttp://hdl.handle.net/10400.11/8369
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectBrand visual identitypt_PT
dc.subjectBrand of mountain olive oilspt_PT
dc.subjectBrand markpt_PT
dc.subjectProject-grounded researchpt_PT
dc.titleVisual identity design as a cultural interface of a territorypt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage72pt_PT
oaire.citation.startPage65pt_PT
oaire.citation.titleProceedings of the 11th AHFE 2020 Virtual Conference on Ergonomics in Designpt_PT
oaire.citation.volume1203pt_PT
person.familyNameRaposo Martins
person.familyNameMatos Neves
person.familyNamePratas Peres
person.familyNamePaiva
person.familyNameGago-Silva
person.givenNameDaniel
person.givenNameJoão Vasco
person.givenNameMaria de Fátima
person.givenNameTeresa
person.givenNameJosé
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-id501C-0DAE-092B
person.identifier.ciencia-idB219-0A97-8517
person.identifier.ciencia-id9914-5D69-25BC
person.identifier.ciencia-idC516-2F7F-E956
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-6630-1848
person.identifier.orcid0000-0002-0010-2811
person.identifier.orcid0000-0002-1721-9813
person.identifier.orcid0000-0002-8068-5948
person.identifier.ridO-6366-2018
person.identifier.scopus-author-id56909697500
rcaap.embargofctA Springer detém os direitospt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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