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Publication
Eventos de moda durante a pandemia de Covid 19 : a experiência do OCTA Fashion digital
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.61 MB | Adobe PDF |
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Abstract(s)
A pandemia do Covid 19 acelerou a digitalização na criação, produção, comunicação e consumo de moda. As normas de isolamento social e o fechamento de aeroportos impossibilitaram a realização de eventos de moda presenciais. Nesse contexto, marcas e estilistas buscaram soluções para lançarem suas coleções. Na Universidade do Estado de Santa Catarina a irrealizabilidade das actividades presenciais conduziu à realização do desfile de conclusão de curso de forma digital. Este artigo objetiva apresentar o relato de experiência da organização e realização do evento OCTA Fashion, demonstrando a divisão das tarefas em grupos de trabalho. Como resultado lançou-se em Dezembro de 2021 o fashion film composto de video conccito, desfile e documentário.
Abstract : The Covid pandemic has accelerated the digitalization of fashion's criation, production, communication and consumption. The standards of social isolation and the closure of airports made in impossible to hold in-person fashion events. In suchs a scenario, brands and designer found solutions to launch their collections. At the University of the State Santa Catarina, The impossibility of returning to in- person activitis led to the promotion of the graduation show, OCTS Fashion, demonstrating how tasks were dividedinto work teams. As a result, the fashion film was launched in December 2021.
Abstract : The Covid pandemic has accelerated the digitalization of fashion's criation, production, communication and consumption. The standards of social isolation and the closure of airports made in impossible to hold in-person fashion events. In suchs a scenario, brands and designer found solutions to launch their collections. At the University of the State Santa Catarina, The impossibility of returning to in- person activitis led to the promotion of the graduation show, OCTS Fashion, demonstrating how tasks were dividedinto work teams. As a result, the fashion film was launched in December 2021.
Description
Keywords
Desfile de moda Moda digital Fashion film Ensino de moda Covid 19 Fashion show Digital fashion Fashion education
Citation
CAMPOS, Amanda Queiroz (2022) - Eventos de moda durante a pandemia de Covid 19 : a experiência do OCTA Fashion digital. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. XV:30, p. -23-34. DOI10.53681/c1514225187514391s.30.132.
Publisher
IPCB. ESART