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Publication
A produção de conteúdos audiovisuais : o papel da curadoria visual na otimização dos processos criativos
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| 92.42 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O estágio curricular foi desenvolvido na empresa Creart – Creative Visual Arts em
Lisboa, como elemento conclusivo do mestrado em Design Gráfico, da Escola Superior
de Artes Aplicadas de Castelo Branco e com a parceria da Faculdade de Arquitetura da
Universidade de Lisboa. Com este estágio, aplicou-se todos os conhecimentos
adquiridos ao longo, quer dos 3 anos de Licenciatura em Design de Comunicação e
Produção Audiovisual do mesmo estabelecimento de ensino, quer com as matérias
absorvidas já na primeira fase do mestrado.
Aborda o impacto que os atuais requisitos e opções estéticas, técnicas e funcionais
dos elementos visuais têm na qualidade e na importância dos suportes de comunicação
audiovisuais e digitais, bem como a organização digital de material para a otimização
dos processos criativos de determinado projeto.
Foi feita uma investigação ao longo de todo o estágio na produtora, onde foi
utilizada uma metodologia de carácter investigativo. Para isso utilizou-se a
metodologia mista, intervencionista onde se aplicou uma investigação ativa e também
uma não-intervencionista onde foi feita pesquisa, análises, levantamento de
informações bem como estudos de caso.
O mestrando teve a oportunidade de trabalhar em inúmeros projetos que foram
desenvolvidos no decorrer do estágio, começou por realizar trabalhos na área de
motion design e acabou como fotografo, operador de câmara e posteriormente de
drone. Teve também a oportunidade de trabalhar com pessoas extremamente
profissionais e dedicadas, onde sempre que tinha dúvidas, estas eram sempre
esclarecidas pelos elementos da equipa. Foi sem dúvida uma grande mais valia para
crescer enquanto profissional!
Abstract : The curricular internship was developed at the company Creart – Creative Visual Arts based in Lisbon, as a concluding element of the masters degree in Graphic Design, from the Superior School of Applied Arts of Castelo Branco and in partnership with the Faculty of Architecture of the University of Lisbon. With this internship, all the knowledge acquired during the 3 years of the Degree in Communication Design and Audiovisual Production at the same educational establishment was applied, or with the materials already absorbed in the first phase of the Master's. It addresses the impact that current aesthetic, technical and technical requirements and options of visual elements have on the quality and importance of audiovisual and digital communication supports, as well as a digital organization of material to optimize the creative processes of a given project. An investigation was carried out throughout the entire stage of production, where an investigative methodology was used. For this, a mixed methodology is used, interventionist, where an active investigation is applied, and also a non-interventionist one, where research, analysis, information gathering as well as case studies were carried out. The master's student had the opportunity to work on numerous projects that were developed during the internship, began by carrying out work in the area of motion design and ended up as a photographer, camera operator and later a drone. He also had the opportunity to work with extremely professional and dedicated people, where whenever he had doubts, they are always clarified by the team members. It was undoubtedly a great asset to grow as a professional!
Abstract : The curricular internship was developed at the company Creart – Creative Visual Arts based in Lisbon, as a concluding element of the masters degree in Graphic Design, from the Superior School of Applied Arts of Castelo Branco and in partnership with the Faculty of Architecture of the University of Lisbon. With this internship, all the knowledge acquired during the 3 years of the Degree in Communication Design and Audiovisual Production at the same educational establishment was applied, or with the materials already absorbed in the first phase of the Master's. It addresses the impact that current aesthetic, technical and technical requirements and options of visual elements have on the quality and importance of audiovisual and digital communication supports, as well as a digital organization of material to optimize the creative processes of a given project. An investigation was carried out throughout the entire stage of production, where an investigative methodology was used. For this, a mixed methodology is used, interventionist, where an active investigation is applied, and also a non-interventionist one, where research, analysis, information gathering as well as case studies were carried out. The master's student had the opportunity to work on numerous projects that were developed during the internship, began by carrying out work in the area of motion design and ended up as a photographer, camera operator and later a drone. He also had the opportunity to work with extremely professional and dedicated people, where whenever he had doubts, they are always clarified by the team members. It was undoubtedly a great asset to grow as a professional!
Description
Dissertação apresentada à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, em associação com a Faculdade de Arquitetura da Universidade Técnica de Lisboa, para obtenção do grau de Mestre em Design Gráfico.
Keywords
Design de comunicação Design gráfico Audiovisuais Curadoria Communication design Graphic design Audiovisuals Curation