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Entre o metal e o digital : reflexão sobre tecnologias e design na segunda metade do século XX
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Abstract(s)
A presente reflexão centra-se nas décadas em que se deu a transição do design baseado na composição tipográfica em metal para o design baseado nos processos digitais (1950 a 1980). Sustentado em investigação bibliográfica, em testemunhos privilegiados e na observação directa de objectos impressos da época, este estudo revela que se tratou de um período tecnologicamente bastante rico, em que os processos não estavam completamente estabilizados (porque em constante mudança). Tal facto reflectia-se, por vezes, em oscilações na qualidade dos impressos e em condicionantes para o trabalho do designer. Não obstante tais condicionantes, esta foi a época em que a profissão de designer gráfico se afirmou e adquiriu os contornos actuais. Para se perceber melhor alguns aspectos, o trabalho de Sebastião Rodrigues serviu para ilustrar o processo de design deste período.
ABSTRACT : This study focuses on the decades when the transition between metal typesetting based design to digital processes based design occurred (1950-1980). Based on research literature, in privileged testimonies and in direct observation of printed objects from that time, the study reveals that this was a very technologically rich period in which the processes were not fully stabilized (because in transformation). This fact is reflected some fluctuations in the quality of printed material, and carried constraints for the designer's work. Despite these limitations, this was the time when the profession of graphic designer affirmed itself and achieved the present outlines. To understand better some aspects, some works of Sebastião Rodrigues were used to illustrate the design process of this period.
ABSTRACT : This study focuses on the decades when the transition between metal typesetting based design to digital processes based design occurred (1950-1980). Based on research literature, in privileged testimonies and in direct observation of printed objects from that time, the study reveals that this was a very technologically rich period in which the processes were not fully stabilized (because in transformation). This fact is reflected some fluctuations in the quality of printed material, and carried constraints for the designer's work. Despite these limitations, this was the time when the profession of graphic designer affirmed itself and achieved the present outlines. To understand better some aspects, some works of Sebastião Rodrigues were used to illustrate the design process of this period.
Description
Keywords
Design gráfico Artes gráficas Fotomecânica Fotocomposição Sebastião Rodrigues Graphic design Graphic arts Typesetting
Pedagogical Context
Citation
ROLO, E.R. (2013) - Entre o metal e o digital : reflexão sobre tecnologias e design na segunda metade do século XX. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. Nº 12.
Publisher
IPCB. ESART