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Publication
Edições Valentim de Carvalho : as capas dos discos em vinil das canções vencedoras do festival da canção, entre 1964-74
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| 5.01 MB | Adobe PDF | |||
| 22.92 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
A presente investigação resulta de um estágio desenvolvido nas Edições Valentim de Carvalho, na área do design gráfico para a indústria fonográfica e comunicação musical, tendo como tema o design gráfico das capas dos discos de vinil, o qual teve como objetivo compreender o contributo do design gráfico no desenvolvimento das capas e promoção dos discos da empresa, mas também de que forma o sistema gráfico contribui para a transmissão de conceitos e conotações.
Para o presente projeto de investigação foi aplicada uma metodologia mista, intervencionista e não-intervencionista de base qualitativa. Para a metodologia não-intervencionista foram aplicados métodos de revisão da literatura, observação direta e análise documental. A metodologia intervencionista foi aplicada no contexto de desenvolvimento de tarefas de design associadas ao estágio, através da realização de atividades criativas e técnicas.
Com a investigação desenvolvida foi possível obter resultados ao nível do design gráfico aplicado ao processo de design e restauro de capas de discos musicais, seja no contexto de conceção de capas e da sua promoção, seja através do restauro de capas de discos antigos de vinil e até da análise do sistema gráfico das capas de discos.
O Estágio permitiu compreender processos, métodos e tarefas associadas ao design, produção e restauro de capas de discos, analisar capas de discos em determinados contextos e com múltiplas expressões gráficas, bem como contribuir para a integração do design na indústria discográfica.
Abstract : The present investigation is the result of an internship developed at Edições Valentim de Carvalho, in the area of graphic design for the music industry and music communication, having as its theme the graphic design of the covers of vinyl records, which aimed to understand the contribution of design graphic in the development of covers and promotion of the company's albums, but also in how the graphic system contributes to the transmission of concepts and connotations. For this research project, a mixed, interventionist and non-interventionist qualitative methodology was applied. For the non-interventionist methodology, methods of literature review, direct observation and document analysis were applied. The interventionist methodology was applied in the context of developing design tasks associated with the internship, through creative and technical activities. With the research carried out, it was possible to obtain results in terms of graphic design applied to the process of design and restoration of covers of musical records, either in the context of designing covers and their promotion, or through the restoration of covers of old vinyl records and even the analysis of the graphic system of the album covers. The Internship allowed understanding processes, methods and tasks associated with the design, production and restoration of album covers, analyzing album covers in certain contexts and with multiple graphic expressions, as well as contributing to the integration of design in the recording industry.
Abstract : The present investigation is the result of an internship developed at Edições Valentim de Carvalho, in the area of graphic design for the music industry and music communication, having as its theme the graphic design of the covers of vinyl records, which aimed to understand the contribution of design graphic in the development of covers and promotion of the company's albums, but also in how the graphic system contributes to the transmission of concepts and connotations. For this research project, a mixed, interventionist and non-interventionist qualitative methodology was applied. For the non-interventionist methodology, methods of literature review, direct observation and document analysis were applied. The interventionist methodology was applied in the context of developing design tasks associated with the internship, through creative and technical activities. With the research carried out, it was possible to obtain results in terms of graphic design applied to the process of design and restoration of covers of musical records, either in the context of designing covers and their promotion, or through the restoration of covers of old vinyl records and even the analysis of the graphic system of the album covers. The Internship allowed understanding processes, methods and tasks associated with the design, production and restoration of album covers, analyzing album covers in certain contexts and with multiple graphic expressions, as well as contributing to the integration of design in the recording industry.
Description
Dissertação apresentada à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, em associação com a Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre em Design Gráfico.
Keywords
Design de comunicação Design gráfico Indústria discográfica Capas de discos Valentim de Carvalho Communication design Graphic design Record industry Disc covers Valentim de carvalho