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The relevance of communication design and the undeniable power of brands

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dc.contributor.authorRaposo, Daniel
dc.contributor.authorOliveira, Fernando
dc.contributor.authorLélis, Catarina
dc.date.accessioned2023-03-03T15:08:42Z
dc.date.available2023-03-03T15:08:42Z
dc.date.issued2022
dc.description.abstractCommunication design can well be framed as the heartland of effective communication. Brands are the result of a communication design exercise and their impact on lifestyles, either in terms of behaviour change or adaptation, ways of communicating, or one’s own perception of the human condition and the world, is well established. On the other hand, research fulfils the purpose of questioning, understanding, and transforming the world. This text presents a set of articles that open different perspectives on how brands can engage with ground-breaking communication design and how they transform the world we live in.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRAPOSO, D. ; OLIVEIRA, F. ; LÉLIS, C. (2022) - The relevance of communication design and the undeniable power of brands. In: Duarte, E., Rosa, C. (eds) - Developments in design research and practice : International Conference Senses & Sensibility, 10, 2019. Springer Cham. p. 3-10. (Springer Series in Design and Innovation ; vol. 17). DOI https://doi.org/10.1007/978-3-030-86596-2_1pt_PT
dc.identifier.doi10.1007/978-3-030-86596-2_1pt_PT
dc.identifier.isbn978-3-030-86595-5
dc.identifier.urihttp://hdl.handle.net/10400.11/8385
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectBrandingpt_PT
dc.subjectCommunication design strategypt_PT
dc.subjectBrandpt_PT
dc.subjectBrand languagept_PT
dc.titleThe relevance of communication design and the undeniable power of brandspt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage10pt_PT
oaire.citation.startPage3pt_PT
oaire.citation.title10th International Conference Senses & Sensibility, 2019pt_PT
oaire.citation.volume17pt_PT
person.familyNameRaposo Martins
person.familyNameMatias Sanches Oliveira
person.familyNameLelis
person.givenNameDaniel
person.givenNameFernando Jorge
person.givenNameCatarina
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-idBF10-2659-49E2
person.identifier.ciencia-id5619-CE79-B6A9
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-8537-7469
person.identifier.orcid0000-0003-4402-8876
person.identifier.scopus-author-id55925735200
rcaap.embargofctA Springer tem os direitospt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication30a4bc1a-399d-4a0f-a037-0a8beef6806f
relation.isAuthorOfPublication7360f67f-c74e-4594-85c8-8c1535d477b7
relation.isAuthorOfPublication.latestForDiscovery7360f67f-c74e-4594-85c8-8c1535d477b7

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