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Advisor(s)
Abstract(s)
A moda brasileira esta em constante transformação e isto se refete nas mudanças dos
atores que participam na construção de um
produto com identidade própria e local, portanto, vislumbrar o impacto destas questões
na manutenção de uma moda brasileira estável e atuante, que possa servir como referência para assinalar sua potência. Este artigo
tem por objetivo analisar a efemeridade dos
participantes no jogo da moda no país, a
partir de um recorte da sua principal semana
de moda e a atuação mercadológica. Utiliza-se uma pesquisa documental webgráfca
e bibliográfca, com isso constata-se que a
moda brasileira ainda está em um processo
de construção de uma maturidade sistêmica
que garanta a perenidade dos seus players e
novos entrantes.
Abstract : Brazilian fashion is in constant transformation and this is refected in the changes of actors who participate in the construction of a product with its own local identity, therefore, see the impact of these issues in maintaining a stable and active Brazilian fashion, which can serve as a reference to signal its potency. This article aims to analyze the ephemerality of participants in the fashion game in the country, based on a snippet of its main fashion week and marketing performance. A webgraphic and bibliographic documental research is used, with this it appears that Brazilian fashion is still in a process of building a systemic maturity that guarantees the perpetuity of its players and new entrants.
Abstract : Brazilian fashion is in constant transformation and this is refected in the changes of actors who participate in the construction of a product with its own local identity, therefore, see the impact of these issues in maintaining a stable and active Brazilian fashion, which can serve as a reference to signal its potency. This article aims to analyze the ephemerality of participants in the fashion game in the country, based on a snippet of its main fashion week and marketing performance. A webgraphic and bibliographic documental research is used, with this it appears that Brazilian fashion is still in a process of building a systemic maturity that guarantees the perpetuity of its players and new entrants.
Description
Keywords
Moda Identidade Brasileira Efêmera Fashion Identity Brazilian Ephemeral
Citation
BEZERRA, Deoclys ; HELD, Maria Sílvia Barros de (2022) - A moda brasileira: uma efemeridade?. In RAPOSO, D., ed. [et al.] - Investigação e ensino em design e música. Castelo Branco : IPCB. p. 28-35. (Convergências Reserach Books ; vol. III).