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Brand identity in motion : structural models of brand identity on TV opening credits

2020Conference object Restricted access
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dc.contributor.authorBrandão, João
dc.contributor.authorPestana, Ricardo Maia
dc.contributor.authorRaposo, Daniel
dc.date.accessioned2023-03-01T11:17:58Z
dc.date.available2023-03-01T11:17:58Z
dc.date.issued2020
dc.description.abstractThe television universe is a multibillion-dollar industry. Just like all other major products, tv series need branding. Here identity is used to guide the public into the continuity of the different episodes, and to differentiate them from other series in a highly competitive market. For a successful branding, a clear strategy is needed for these audiovisual products. Our study presents an understanding of the different types of opening credits, establishing a possible classification for them, and how they are used strategically to uphold brand identity ideals. To achieve this, it’s important to understand the audiovisual medium and its interactions with Graphic Design, typography and Motion Graphics, areas that play a part in the elaboration of these main title sequences. Based on the analysis of key structural elements and different typologies or structural models of main title sequences, we made the proposal for their classification, from the perspective of structural organization.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBRANDÃO, J. ; PESTANA, R.M. ; RAPOSO, D. (2020) - Brand identity in motion : structural models of brand identity on TV opening credits. In REBELO, F. ; SOARES, M. (eds) - Advances in ergonomics in design : Proceedings of the AHFE 2019 International Conference on Ergonomics in Design. Springer Cham. p. 136-146. (Advances in Intelligent Systems and Computing ; vol. 955). DOI https://doi.org/10.1007/978-3-030-20227-9_13pt_PT
dc.identifier.doi10.1007/978-3-030-20227-9_13pt_PT
dc.identifier.isbn978-3-030-20226-2
dc.identifier.urihttp://hdl.handle.net/10400.11/8373
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectGraphic designpt_PT
dc.subjectMotion graphicspt_PT
dc.subjectMain title sequencept_PT
dc.subjectTelevision seriespt_PT
dc.subjectBrand identitypt_PT
dc.titleBrand identity in motion : structural models of brand identity on TV opening creditspt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage146pt_PT
oaire.citation.startPage136pt_PT
oaire.citation.titleProceedings of the AHFE 2019 International Conference on Ergonomics in Designpt_PT
oaire.citation.volume955pt_PT
person.familyNameRaposo Martins
person.givenNameDaniel
person.identifier.ciencia-id6911-9356-139E
person.identifier.orcid0000-0002-7818-7325
rcaap.embargofctSpringer detém os diteitospt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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