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Assessing the relationship between market orientation and business performance in the hotel industry: the mediating role of service quality

2018Journal article Restricted access
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dc.contributor.authorSampaio, Carlos
dc.contributor.authorHernández-Mogollón, José Manuel
dc.contributor.authorRodrigues, Ricardo Gouveia
dc.date.accessioned2018-11-28T14:37:31Z
dc.date.available2018-11-28T14:37:31Z
dc.date.issued2018
dc.descriptionThis is the accepted manuscript of an article published by Emerald Publishing Limited in Journal of Knowledge Management in 2018, available online: https://www.emeraldinsight.com/doi/abs/10.1108/JKM-08-2017-0363pt_PT
dc.description.abstractPurpose This study aims to explore the nature of the relationship between market orientation and business performance in the Portuguese hotel industry and to evaluate the mediating role of service quality in this relationship. Design/methodology/approach A literature analysis on market orientation, service quality and hotel business performance was conducted. The structural model was developed, and the measurement scales’ items were generated. Working data were obtained by sending a survey to Portuguese hotel managers. A purification process was conducted, and the convergent and discriminant validity, as well the reliability, of the measurement models were assessed. The structural model was tested by conducting a path analysis, as well by evaluating the coefficient of determination (R2) and the predictive relevance indicator (Q2). Findings Research results show that market orientation has a positive direct effect on business performance. Moreover, results indicate that market orientation effects on business performance are mediated throughout the hotels’ ability to provide service quality. Originality/value Despite the large amount of research on market orientation, research on the hospitality sector has been conducted mainly using tools developed for the manufacturing and consumer goods sectors. On the other hand, little has been done to explore the nature of the mediating effect of service quality on the relationship between market orientation and business performance in the hotel industry. Moreover, despite the contribution of the tourism industry to the Portuguese gross domestic product, research on the hotel industry is scarce.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSampaio, Carlos A.F., Hernández-Mogollón, José M., Rodrigues, Ricardo G., (2018). "Assessing the relationship between market orientation and business performance in the hotel industry – the mediating role of service quality", Journal of Knowledge Management, https://doi.org/10.1108/JKM-08-2017-0363pt_PT
dc.identifier.doi10.1108/JKM-08-2017-0363pt_PT
dc.identifier.issn1367-3270
dc.identifier.urihttp://hdl.handle.net/10400.11/6284
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmerald Publishing Limitedpt_PT
dc.subjectService qualitypt_PT
dc.subjectMarket orientationpt_PT
dc.subjectHotel industrypt_PT
dc.titleAssessing the relationship between market orientation and business performance in the hotel industry: the mediating role of service qualitypt_PT
dc.typejournal article
dspace.entity.typePublication
person.familyNameSampaio
person.givenNameCarlos
person.identifier.ciencia-idE61E-4CFD-7E81
person.identifier.orcid0000-0002-5249-7798
person.identifier.ridD-7432-2015
person.identifier.scopus-author-id57202496820
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication38f5e4dd-f6d7-4844-bdc0-f98a5cd9cf4a
relation.isAuthorOfPublication.latestForDiscovery38f5e4dd-f6d7-4844-bdc0-f98a5cd9cf4a

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