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Narrative benchmarking in scenario assessments for digital design

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dc.contributor.authorSilva, José Gago da
dc.contributor.authorRaposo, Daniel
dc.contributor.authorNeves, João Vasco
dc.contributor.authorAlmendra, Rita
dc.contributor.authorBrandão, Daniel
dc.contributor.authorMartins, Nuno
dc.date.accessioned2023-03-03T14:42:41Z
dc.date.available2023-03-03T14:42:41Z
dc.date.issued2021
dc.description.abstractThis article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contribution to the creation of new communication strategies. Developing as hypothesis that the development of narratives from a brand and its consequent comparison with consumers feedback, allows a more reliable way to generate inputs for the development of more effective communication strategies. The article follows an exploratory study methodology intended “to develop pertinent hypotheses and propositions for further inquiry. The article draws on a qualitative proposal of a method to apply in narratives of consumption. The results of the proposed strategy open avenues for narratives developments, where the consumers contribution receive expansion values from the brands strategy, returning value to first consumer feedbacks. The implications of this study are the creation of a paradigm of curatorship as authorship. The research limitations/ implications address the speculative scope of the proposed strategy and the need for more empirical work in the subject.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSILVA, J.G. [et al.] (2021) - Narrative benchmarking in scenario assessments for digital design. In REBELO, F. (ed.) - Advances in ergonomics in design : Proceedings of the AHFE 2021 Virtual Conference on Ergonomics in Design. Springer Cham. p. 3-9. (Lecture Notes in Networks and Systems , vol. 261). DOI https://doi.org/10.1007/978-3-030-79760-7_1pt_PT
dc.identifier.doi10.1007/978-3-030-79760-7_1pt_PT
dc.identifier.isbn978-3-030-79759-1
dc.identifier.urihttp://hdl.handle.net/10400.11/8382
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectBrand narrativespt_PT
dc.subjectDesign projectpt_PT
dc.subjectVisual literacypt_PT
dc.subjectConsumer narrativespt_PT
dc.subjectVisual social networkingpt_PT
dc.titleNarrative benchmarking in scenario assessments for digital designpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage9pt_PT
oaire.citation.startPage3pt_PT
oaire.citation.titleProceedings of the AHFE 2021 Virtual Conference on Ergonomics in Designpt_PT
oaire.citation.volume261pt_PT
person.familyNameGago-Silva
person.familyNameRaposo Martins
person.familyNameMatos Neves
person.givenNameJosé
person.givenNameDaniel
person.givenNameJoão Vasco
person.identifier.ciencia-idC516-2F7F-E956
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-id501C-0DAE-092B
person.identifier.orcid0000-0002-8068-5948
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-6630-1848
rcaap.embargofctOs direitos estão com a Springerpt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication7756d06d-1d25-4a44-b67f-88278ed6fc1d
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5
relation.isAuthorOfPublication.latestForDiscovery7756d06d-1d25-4a44-b67f-88278ed6fc1d

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