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Publication
Narrative benchmarking in scenario assessments for digital design
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Advisor(s)
Abstract(s)
This article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contribution to the creation of new communication strategies. Developing as hypothesis that the development of narratives from a brand and its consequent comparison with consumers feedback, allows a more reliable way to generate inputs for the development of more effective communication strategies. The article follows an exploratory study methodology intended “to develop pertinent hypotheses and propositions for further inquiry. The article draws on a qualitative proposal of a method to apply in narratives of consumption. The results of the proposed strategy open avenues for narratives developments, where the consumers contribution receive expansion values from the brands strategy, returning value to first consumer feedbacks. The implications of this study are the creation of a paradigm of curatorship as authorship. The research limitations/ implications address the speculative scope of the proposed strategy and the need for more empirical work in the subject.
Description
Keywords
Brand narratives Design project Visual literacy Consumer narratives Visual social networking
Citation
SILVA, J.G. [et al.] (2021) - Narrative benchmarking in scenario assessments for digital design. In REBELO, F. (ed.) - Advances in ergonomics in design : Proceedings of the AHFE 2021 Virtual Conference on Ergonomics in Design. Springer Cham. p. 3-9. (Lecture Notes in Networks and Systems , vol. 261). DOI https://doi.org/10.1007/978-3-030-79760-7_1
Publisher
Springer