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- Proceedings of the 5th International Conference on Production Economics and Project EvaluationPublication . Farinha, Luís; Araújo, Madalena; Rigueiro, Constança; Raposo, Daniel; Neves, João Vasco; Anjos, O.; Dionísio, Rogério PaisInternational Conference on Production Economics and Project Evaluation.
- Os contributos do Projeto Ordo Christi para conhecimento e divulgação do património da Beira InteriorPublication . Castilho, M.L.C.; Silva, Ricardo J. Nunes da; Pinho, Joana; Neves, João Vasco; Raposo, Daniel; Desterro, Teresa; Paiva, Teresa Maria; Ramos, Elsa; Rodrigues, Joana; Serrão, Vitor; Grilo, FernadoO projeto do Ordo Chriti - Património Artístico da Ordem de Cristo entre o Zézere e o Tejo (séc. XV e XVI) procura contribuir para o estudo, valorização e divulgação do património artístico da Beira Interior que se encontra inerente à Ordem de Cristo.
- FrutArt – Raising Young People’s Awareness for the Importance of Fruit Production and the Benefits of Fruit ConsumptionPublication . Simões, M.P.; Rodrigues, M.E.P.; Neves, João VascoFruit production requires high technological knowledge and it has an important role in creating wealth in different European agricultural regions. Although Portugal has a great potential for this activity, few young people apply for agricultural degrees, as they have a wide diversity of other higher education degrees to choose from. It is therefore needed to marketing the importance of this activity. On the other hand, fruit consumption is a dietary habit which contributes to a much better health and fights obesity, one of the worst health problems of the 21th century, affecting more than 50% of the adult population in Europe. With the aim of promoting the fruit production activity among young people, encouraging fruit consumption, and contributing to fruit valorisation, FrutArt competition was launched. The FrutArt competition, organized by the School of Agriculture of Castelo Branco, began with the production of four different life-size cold-porcelain fruits – pears, apples, peaches, and cherries. The fruits were designed by the School of Applied Arts of Castelo Branco. The white cold-porcelain fruits were distributed to students of 29 schools of the Beira Interior region, Portugal, who decorated them. The competition took place simultaneously with a national scientific meeting on fruit production, so as enhance the interaction among agriculture, education, and research. From a total of 2100 fruits produced, 1923 were distributed to the students of 9th form, as this is when students opt for the study area to continue their studies, and to students of 10th, 11th and 12th forms of Arts. From the 1351 decorated fruits which were collected, 232 were elected by the different schools and exhibited in different places of the country. The four best fruits were chosen by the participants of the National Fruit Symposium and received a money prize.
- Guidance and public information systems : diagnosis and harmonization of tourist signagePublication . Neves, João Vasco; Silva, Fernando Moreira da; Raposo, Daniel; Silva, José Gago da; Ribeiro, Rogério Paulo dos Santos; Correia, Ricardo Andrade LopesThe greater influx of tourists to certain territories raised the need to inform, guide and communicate basic messages, with a universal language, expressed through various analog and digital supports. This proliferation of means has led to a profusion of guidance and public information systems, some of which are regulated (such as the traffic signs system, signaling of routes and paths or the signaling of protected areas) and other unregulated systems (such as the signaling of religious, equestrian, municipal, historical, heritage and cultural routes, etc.). This article is the result of an ongoing research project, which aims to systematize tourist signage in Portugal, in order to satisfy and induce the potential or real demand for guidance, direction and information of tourists, in a clear and precise way, in addition to transmitting a unique and homogeneous image of the tourist product. Its scope will provide a clear reference framework, which facilitates the implementation of a normalized system by the organizations responsible for the standardization and implementation of tourist signage in Portugal.
- Investigação e Ensino em Design e MúsicaPublication . Raposo, Daniel; Neves, João Vasco; Pinho, José Francisco; Silva, José Gago daUm livro com diversas perspetivas sobre projetos e processos de investigação nas áreas do design e da música. São 50 escritos por autores de diferentes países, que contribuem para uma perspectiva ampla nestes domínios.
- PictografiaPublication . Neves, João VascoAdopta-se com alguma frequência o termo pictograma quando nem sempre significa o que se quer significar. No domínio da sinalética é vulgarmente usada uma vasta terminologia para definir o conceito de pictograma, como símbolo, sinal, ícon, etc. O presente trabalho procura de algum modo contextualizar e aprofundar alguns conceitos e terminologia técnica associada à concepção de sistemas de sinalética.
- Gamification in communicating the concept of circular economy : a design approachPublication . Silva, José Gago da; Raposo, Daniel; Neves, João Vasco; Silva, Fernando Moreira da; Ribeiro, Rogério Paulo dos Santos; Fernandes, Maria EduardaThis paper aims to present a paradigm regarding the circular economy (CE) concept's communication, referring to the difficulty presented by the type of reflexivity involved in the circular economy process. We conduct an exploratory study methodology intended “to develop pertinent hypotheses and propositions for further inquiry, a study developed in the context of the project, Program INTERREG V-A Spain-Portugal (POCTEP) 2014–2020, REiNOVA_SI (Re-industrialization of the agri-food sector - Sustainability and Innovation) is a transnational cooperation project between Portugal and Spain which aims to promote the use of circular economy practices in agri-food micro-enterprises and SMEs. The paper draws the hypothesis, in Design thinking context, that gamification can induce a reflexivity thinking on CE, specifically on Agrofood entrepreneurs in the Portuguese context. Reflexivity could empower the connection between the company and its local context and stakeholders dissuading the drivers for abroad markets positioning.
- Contribution of visual ergonomics to a holistic view of the symbols applied in touristic and cultural signage: the portuguese casePublication . Neves, João Vasco; Silva, Fernando Moreira da; Raposo, Daniel; Silva, José Gago daTraffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1949 in Geneva, which has slowly evolved, with occasional changes and often driven by international agreements. Currently the road signaling system is regulated by the Regulatory Decree No. 22-A/98 of October 1st, which approves the Traffic Signaling Regulation. For the present research it is vital to include, in the vertical signaling system to be placed on public roads, tourist-cultural signaling, which is intended to convey information about places, buildings or groups of buildings and other motifs of particular relevance (cultural, historical-heritage or landscape). Following a first case study, it was found that not all pictograms present in vertical signaling are perceptible and understandable. The level of simplification and development of pictograms for application in projects for vertical signaling is very disparate, some of them extremely simplified and easily perceptible and other require a higher level of interpretation by the user, due to sign complexity.
- Design and communication for the territory : promotion and enhancement of heritage based on tourist routesPublication . Neves, João Vasco; Silva, Ricardo J. Nunes da; Raposo, Daniel; Silva, José Gago da; Martins, Nuno; Brandão, DanielThis article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic Institute of Castelo Branco and other organizations in Portugal. This document focuses on integrated communication and the theme of information design. The investigative process starts from the case study of the Ordo Christi Project, namely the analysis of the supports and means of communication developed, applying a interventionist research methodology, qualitative basis. The project aimed to promote knowledge and contribute to make historiographic information clearer and more accessible to society, seeking its applicability for tourism and educational purposes. For the pursuit of the proposed objectives, it was found in communication and information design the strategic tools for divulgation of the results and the developed routes, expressed through multiple means of information, dissemination and promotion.
- Designing the visual communication strategy. A creative workshop to boost communication effectivenessPublication . Raposo, Daniel; Neves, João Vasco; Paiva, Teresa Maria; Veríssimo, Maria de FátimaThe main purpose of this article is to contribute to facilitate the understanding and the design of an integrated Communication Strategy. The specific literature tends to be generic and complex, with few proposals that are easy to understand, teach and implement in design projects. This study used a mixed methodology, with a non-interventionist component based on a literature review and an active research part, where an exploratory project was developed to visualise and improve the understanding and use of a vast number of concepts inherent in a Visual Communication Strategy. The results consist of card sorting to be used by working groups, with the aim of creating conditions for co-operation, avoiding the linearity of the process, as well as ensuring that the proposals are robust and grounded in the company's general strategy, research, and objectives, as well as being sustainable in terms of resources and efficient in terms of their alignment with the profiling of the recipients.