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Publication
FrutArt – Raising Young People’s Awareness for the Importance of Fruit Production and the Benefits of Fruit Consumption
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Advisor(s)
Abstract(s)
Fruit production requires high technological knowledge and it has an
important role in creating wealth in different European agricultural regions.
Although Portugal has a great potential for this activity, few young people apply for
agricultural degrees, as they have a wide diversity of other higher education degrees
to choose from. It is therefore needed to marketing the importance of this activity.
On the other hand, fruit consumption is a dietary habit which contributes to a much
better health and fights obesity, one of the worst health problems of the 21th century,
affecting more than 50% of the adult population in Europe. With the aim of
promoting the fruit production activity among young people, encouraging fruit
consumption, and contributing to fruit valorisation, FrutArt competition was
launched. The FrutArt competition, organized by the School of Agriculture of
Castelo Branco, began with the production of four different life-size cold-porcelain
fruits – pears, apples, peaches, and cherries. The fruits were designed by the School
of Applied Arts of Castelo Branco. The white cold-porcelain fruits were distributed
to students of 29 schools of the Beira Interior region, Portugal, who decorated them.
The competition took place simultaneously with a national scientific meeting on fruit
production, so as enhance the interaction among agriculture, education, and
research. From a total of 2100 fruits produced, 1923 were distributed to the students
of 9th form, as this is when students opt for the study area to continue their studies,
and to students of 10th, 11th and 12th forms of Arts. From the 1351 decorated fruits
which were collected, 232 were elected by the different schools and exhibited in
different places of the country. The four best fruits were chosen by the participants
of the National Fruit Symposium and received a money prize.
Description
Comunicação apresentada no 28th International Horticultural Congress, que decorreu em Lisboa de 22 a 27 de Agosto de 2010.
Keywords
Fruit valorisation Fruit consumption Fruit growing valorisation
Citation
SIMÕES, M.P. ; RODRIGUES, M.E.P. ; NEVES, J.V.M. (2010) - FrutArt : Raising young people’s awareness for the importance of fruit production and the benefits of fruit consumption. In International Horticultural Congress, 28, Lisboa, Agosto - Abstracts. Vol 1, p.179-180. Comunicação oral.
Publisher
ISHS