Loading...
29 results
Search Results
Now showing 1 - 10 of 29
- Guidance and public information systems : diagnosis and harmonization of tourist signagePublication . Neves, João Vasco; Silva, Fernando Moreira da; Raposo, Daniel; Silva, José Gago da; Ribeiro, Rogério Paulo dos Santos; Correia, Ricardo Andrade LopesThe greater influx of tourists to certain territories raised the need to inform, guide and communicate basic messages, with a universal language, expressed through various analog and digital supports. This proliferation of means has led to a profusion of guidance and public information systems, some of which are regulated (such as the traffic signs system, signaling of routes and paths or the signaling of protected areas) and other unregulated systems (such as the signaling of religious, equestrian, municipal, historical, heritage and cultural routes, etc.). This article is the result of an ongoing research project, which aims to systematize tourist signage in Portugal, in order to satisfy and induce the potential or real demand for guidance, direction and information of tourists, in a clear and precise way, in addition to transmitting a unique and homogeneous image of the tourist product. Its scope will provide a clear reference framework, which facilitates the implementation of a normalized system by the organizations responsible for the standardization and implementation of tourist signage in Portugal.
- Investigação e Ensino em Design e MúsicaPublication . Raposo, Daniel; Neves, João Vasco; Pinho, José Francisco; Silva, José Gago daUm livro com diversas perspetivas sobre projetos e processos de investigação nas áreas do design e da música. São 50 escritos por autores de diferentes países, que contribuem para uma perspectiva ampla nestes domínios.
- Gamification in communicating the concept of circular economy : a design approachPublication . Silva, José Gago da; Raposo, Daniel; Neves, João Vasco; Silva, Fernando Moreira da; Ribeiro, Rogério Paulo dos Santos; Fernandes, Maria EduardaThis paper aims to present a paradigm regarding the circular economy (CE) concept's communication, referring to the difficulty presented by the type of reflexivity involved in the circular economy process. We conduct an exploratory study methodology intended “to develop pertinent hypotheses and propositions for further inquiry, a study developed in the context of the project, Program INTERREG V-A Spain-Portugal (POCTEP) 2014–2020, REiNOVA_SI (Re-industrialization of the agri-food sector - Sustainability and Innovation) is a transnational cooperation project between Portugal and Spain which aims to promote the use of circular economy practices in agri-food micro-enterprises and SMEs. The paper draws the hypothesis, in Design thinking context, that gamification can induce a reflexivity thinking on CE, specifically on Agrofood entrepreneurs in the Portuguese context. Reflexivity could empower the connection between the company and its local context and stakeholders dissuading the drivers for abroad markets positioning.
- Concepção de módulos de ensino aprendizagem em eLearning / bLearning - Novos paradigmas novos desafiosPublication . Silva, José Gago daA formação é uma fase de extrema importância na formação inicial e posteriormente na formação contínua, no mercado de trabalho. Devido às abrangências das TIC e por estas exigirem, cada vez mais, a par da aplicação das teorias da aprendizagem, novas possibilidades de comunicação, o designer de módulos de ensino aprendizagem assume cada vez mais destaque no processo.
- Contribution of visual ergonomics to a holistic view of the symbols applied in touristic and cultural signage: the portuguese casePublication . Neves, João Vasco; Silva, Fernando Moreira da; Raposo, Daniel; Silva, José Gago daTraffic signs are not globally standardized, and there are different signage systems all over the world. The system of traffic signaling in Portugal comes from the European System, ratified on 19th September 1949 in Geneva, which has slowly evolved, with occasional changes and often driven by international agreements. Currently the road signaling system is regulated by the Regulatory Decree No. 22-A/98 of October 1st, which approves the Traffic Signaling Regulation. For the present research it is vital to include, in the vertical signaling system to be placed on public roads, tourist-cultural signaling, which is intended to convey information about places, buildings or groups of buildings and other motifs of particular relevance (cultural, historical-heritage or landscape). Following a first case study, it was found that not all pictograms present in vertical signaling are perceptible and understandable. The level of simplification and development of pictograms for application in projects for vertical signaling is very disparate, some of them extremely simplified and easily perceptible and other require a higher level of interpretation by the user, due to sign complexity.
- Design and communication for the territory : promotion and enhancement of heritage based on tourist routesPublication . Neves, João Vasco; Silva, Ricardo J. Nunes da; Raposo, Daniel; Silva, José Gago da; Martins, Nuno; Brandão, DanielThis article results from the analysis of results of the Ordo Christi Project - Artistic Heritage of the Order of Christ between Zêzere and Tejo rivers (15th and 16th centuries), developed by the Polytechnic Institute of Castelo Branco and other organizations in Portugal. This document focuses on integrated communication and the theme of information design. The investigative process starts from the case study of the Ordo Christi Project, namely the analysis of the supports and means of communication developed, applying a interventionist research methodology, qualitative basis. The project aimed to promote knowledge and contribute to make historiographic information clearer and more accessible to society, seeking its applicability for tourism and educational purposes. For the pursuit of the proposed objectives, it was found in communication and information design the strategic tools for divulgation of the results and the developed routes, expressed through multiple means of information, dissemination and promotion.
- Visual identity design as a cultural interface of a territoryPublication . Raposo, Daniel; Neves, João Vasco; Peres, Maria de Fátima; Paiva, Teresa Maria; Amaral, Mariana; Silva, José Gago da; Silva, Fernando Moreira daThe purpose of the article is to study how the brand’s visual identity contributes to the understanding, accessibility and enjoyment of information, adapting the message to different cultures and profiles of people, users or target audiences. Identity promotes sustainability and respect for people’s quality of life. The methodology used is mixed, including a non-interventionist phase consisting in the study of competing brands, audience map and persona method and an interventionist component through project-grounded design research, which includes participatory methods such as co-design and Design thinking. The results are a visual identity of the mountain olive oils brand that acts simultaneously as an interface of representation of the collective, the individual and the region (internal audiences), fulfilling the expectations and needs of the target public and other stakeholders. Design principles and good practices are also defined to ensure that visual identity continues to function as a cultural interface of the territory in a sustainable logic and not just business requirements.
- Brand marks analysis : criteria and evaluation components to an analysis toolPublication . Raposo, Daniel; Silva, Fernando Moreira da; Neves, João Vasco; Silva, José Gago da; Ribeiro, Rogério Paulo dos Santos; Correia, Ricardo Andrade LopesBrand Mark is one of the most relevant visual identity elements for the differentiation and identification of a brand and often the most used sign in various media. Although the effectiveness of some contemporary brand visual identity systems does not depend heavily on an easily recognizable symbol and/or logotype, Brand marks still play a very relevant role in most cases, especially in small systems. Previous studies were dedicated to the definition of selection and design criteria, as well as to the identification of connotations and Brand marks typologies in specific markets. However, the need for a tool for analysis and evaluation of Brand Marks persists, detecting graphic sectorial codes and the characteristics that determine symbolic and graphic effectiveness, power of fascination and comprehension. This work takes Visual Identity as research field of study and Brand marks as the research topic. The investigative process deals with the Semantic and Syntactic analysis of its infrasign of Brand Marks, in its relationship with the brand image. Based on literature review and framework of other studies or previous proposals, our main results are the definition of design principles and the identification of components that integrate the Brand Competitors Map for analysis of visual identity systems and of Brand Marks in particular.
- Research project management in communication design : design methodology applied to communication design researchPublication . Oliveira, Daniela Marlene de Sousa; Neves, João Vasco; Raposo, Daniel; Silva, José Gago daThe present article results from a research project, which, as the objective simplifying the research project management in communication design. This project intends to demonstrate the importance of an application of a research methodology in a professional practice context, to contribute to scientific knowledge, and at last understanding which forms the design methodology applied to research projects can help whether understanding the problem in a holistic view or with a respective solution.
- Investigação e ensino em Design e Música IIPublication . Raposo, Daniel; Neves, João Vasco; Silva, José Gago da; Castilho, M.L.C.; Dias, RuiLivro de Proceedings dos artigos curtos apresentados no 7º EIMAD – Encontro Internacional de Investigação em Música, Artes e Design, que decorreu entre os dias 14 e 16 de maio de 2020. Os artigos curtos estão escritos em português ou espanhol. O livro inclui unicamente os manuscritos escritos em português ou espanhol, aprovados num processo de revisão por pares duplamente cego, requisito de participação no EIMAD. Os capítulos do livro reportam a processos investigativos de natureza diversa, incluindo a explanação dos métodos, procedimentos e resultados de investigação nas áreas do design, música e áreas de interseção. Assim, o livro organiza-se capítulos organizados por três secções: – Design e Ensino do Design; – Música, Musicologia e Ensino de Música; – Áreas de Interseção.
- «
- 1 (current)
- 2
- 3
- »