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Competitor orientation, pricing strategy, and business performance

2020Book part Restricted access
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dc.contributor.authorSampaio, Carlos
dc.contributor.authorRodrigues, Ricardo Gouveia
dc.contributor.authorHernández-Mogollón, José Manuel
dc.date.accessioned2021-01-19T14:09:42Z
dc.date.available2021-01-19T14:09:42Z
dc.date.issued2020
dc.description.abstractThis study proposes to study the nature of the relationship between competitor orientation, a strategy based on low prices and hotel business performance, and to test if a low-price strategy plays a mediating role in the relationship between competitor orientation and business performance. A structural equation modeling approach is used, and a sample from the Italian hotel industry was used to evaluate the proposed hypotheses. Results show that competitor orientation is positively related to business performance and a strategy based on low prices. Furthermore, it is found that a low-price strategy has adverse effects on business performance. Additionally, the mediating role of the low-price strategy was not confirmed.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSampaio, C., Rodrigues, R., & Hernández-Mogollón, J. (2020). Competitor orientation, pricing strategy, and business performance. In L. Farinha & D. Raposo (Eds.), Handbook of research on driving industrial competitiveness with innovative design principles. IGI Global. doi:10.4018/978-1-7998-3628-5.ch008. pp. 115–128.pt_PT
dc.identifier.doi10.4018/978-1-7998-3628-5.ch008pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.11/7439
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherIGI Globalpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjectHotel industrypt_PT
dc.subjectCompetitor orientationpt_PT
dc.subjectMarket orientationpt_PT
dc.subjectBusiness performancept_PT
dc.subjectTourism marketing,pt_PT
dc.subjectPricing strategypt_PT
dc.subjectMediating effectpt_PT
dc.subjectPLS-SEMpt_PT
dc.titleCompetitor orientation, pricing strategy, and business performancept_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.endPage128pt_PT
oaire.citation.startPage115pt_PT
person.familyNameSampaio
person.givenNameCarlos
person.identifier.ciencia-idE61E-4CFD-7E81
person.identifier.orcid0000-0002-5249-7798
person.identifier.ridD-7432-2015
person.identifier.scopus-author-id57202496820
rcaap.rightsrestrictedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication38f5e4dd-f6d7-4844-bdc0-f98a5cd9cf4a
relation.isAuthorOfPublication.latestForDiscovery38f5e4dd-f6d7-4844-bdc0-f98a5cd9cf4a

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