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Estágio no Atelier David Catalán. Estratégias de integração de Moda Modular em coleções contemporâneas
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Resumo(s)
No âmbito do Mestrado em Design de Vestuário e Têxtil, as atividades desenvolvidas no Atelier David Catalán no Porto de outubro a dezembro de 2024 são detalhadas neste relatório de estágio. O principal objetivo do estágio curricular é consolidar os conhecimentos teóricos e técnicos obtidos ao longo do percurso académico e aplicá-los num ambiente profissional. Esta experiência permitiu o acesso direto ao processo criativo e produtivo da marca, desde a conceção até à execução das peças, integrando a dinâmica funcional do atelier, para além disso, permitiu também uma perspetiva multidisciplinar na criação de coleções, apostando na funcionalidade e na estética, as quais são elementos que definem a identidade da marca David Catalán.
A metodologia utilizada neste relatório é qualitativa, na qual combina técnicas intervencionistas e não intervencionistas, incluindo a pesquisa documental, a observação direta, o desenvolvimento de coleções e o desenvolvimento da proposta modular, aplicando conhecimentos sobre o design de moda.
Este estudo propõe estratégias para integrar a moda modular na marca David Catalán, na qual a interpretação pode ser uma exemplificação para outras marcas contemporâneas, que têm como objetivo entender o conceito de moda modular e as suas vantagens, como reduzir os danos ambientais e sensibilizar o público para a adoção de práticas mais sustentáveis. A proposta apoia a ideia de incluir na marca o conceito de moda consciente e versátil. Sendo assim, o objetivo é criar vestuário capaz de oferecer ao consumidor peças funcionais e adequadas às necessidades e aos estilos de vida.
Abstract: As part of the Master's Degree in Clothing and Textile Design, the activities carried out at Atelier David Catalán in Porto from October to December 2024 are detailed in this internship report. The main objective of the curricular internship is to consolidate the theoretical and technical knowledge acquired throughout the academic course and apply it in a professional environment. This experience provided direct access to the brand's creative and production process, from the design to the execution of the pieces, integrating the functional dynamics of the studio. In addition, it also provided a multidisciplinary perspective on the creation of collections, focusing on functionality and aesthetics, which are elements that define the identity of the David Catalán brand. The methodology used in this report is qualitative, combining interventionist and non-interventionist techniques, including documentary research, direct observation, the development of a collection and the development of a modular proposal, applying knowledge of fashion design. This study proposes strategies for integrating modular fashion into the David Catalán brand, which can serve as an example for other contemporary brands seeking to understand the concept of modular fashion and its advantages, such as reducing environmental damage and raising public awareness of the adoption of more sustainable practices. The proposal supports the idea of including the concept of conscious and versatile fashion in the brand. Thus, the goal is to create clothing that offers consumers functional pieces that are suited to their needs and lifestyles.
Abstract: As part of the Master's Degree in Clothing and Textile Design, the activities carried out at Atelier David Catalán in Porto from October to December 2024 are detailed in this internship report. The main objective of the curricular internship is to consolidate the theoretical and technical knowledge acquired throughout the academic course and apply it in a professional environment. This experience provided direct access to the brand's creative and production process, from the design to the execution of the pieces, integrating the functional dynamics of the studio. In addition, it also provided a multidisciplinary perspective on the creation of collections, focusing on functionality and aesthetics, which are elements that define the identity of the David Catalán brand. The methodology used in this report is qualitative, combining interventionist and non-interventionist techniques, including documentary research, direct observation, the development of a collection and the development of a modular proposal, applying knowledge of fashion design. This study proposes strategies for integrating modular fashion into the David Catalán brand, which can serve as an example for other contemporary brands seeking to understand the concept of modular fashion and its advantages, such as reducing environmental damage and raising public awareness of the adoption of more sustainable practices. The proposal supports the idea of including the concept of conscious and versatile fashion in the brand. Thus, the goal is to create clothing that offers consumers functional pieces that are suited to their needs and lifestyles.
Descrição
Relatório de estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e à Faculdade de Arquitetiura da Universidade de Lisboa para cumprimento dos requisitos necessários a obtenção do grau de Mestre em Design do Vestuário e Têxtil.
Palavras-chave
Estágio Design de moda Moda Modular Sustentabilidade Internship Fashion design Modular fashion Sustainability