Percorrer por autor "Almendra, Rita"
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- Design systems applied to visual identitiesPublication . Ribeiro, Rogério; Raposo Daniel; Almendra, Rita; Neves, João Vasco; Raposo, DanielToday, brands relate to users through an ever-expanding network of online and offline channels, making design systems essential for maintaining visual iden-tity, growth and brand recall. These frameworks combine design rules, reusable modules and established standards, simplifying processes and ensuring the align-ment of different teams and devices. This paper traces the development and prac-tical use of Design Systems in shaping Brand Visual Identities, arguing that they evolve into comprehensive Brand Visual Language Systems that unify directives, digital assets and operational workflows. The article combines an organized liter-ature review with a detailed comparative case study of pioneering brand center solutions, namely Frontify, Bynder and Adobe Experience Manager Assets. The results indicate that companies are increasingly combining design systems with digital asset management to master the growing complexities of brand consistency in rapidly evolving global markets. The research highlights effective approaches while identifying existing gaps, demonstrating that flexible Brand Centers, supported by comprehensive Design Systems, improve teamwork, safeguard brand consistency and support rapid adjustments to evolving communication needs. By linking design, engineering and governance, these configurations increase operational efficiency, boost productivity and cultivate lasting innovation in brand management. As such, the findings offer practical guidance for brand leaders, visual designers and academic researchers seeking to strengthen visual identity management amid the dynamics of digital transformation.
- Narrative benchmarking in scenario assessments for digital designPublication . Silva, José Gago da; Raposo, Daniel; Neves, João Vasco; Almendra, Rita; Brandão, Daniel; Martins, NunoThis article aims to propose a strategy for narrative development, for photo/ image sharing social tools. By generating scenarios for product assessment through comparing consumption narratives as a contribution to the creation of new communication strategies. Developing as hypothesis that the development of narratives from a brand and its consequent comparison with consumers feedback, allows a more reliable way to generate inputs for the development of more effective communication strategies. The article follows an exploratory study methodology intended “to develop pertinent hypotheses and propositions for further inquiry. The article draws on a qualitative proposal of a method to apply in narratives of consumption. The results of the proposed strategy open avenues for narratives developments, where the consumers contribution receive expansion values from the brands strategy, returning value to first consumer feedbacks. The implications of this study are the creation of a paradigm of curatorship as authorship. The research limitations/ implications address the speculative scope of the proposed strategy and the need for more empirical work in the subject.
- A systematic approach to the conceptual construction of visual identity designPublication . Ribeiro, Rogério; Raposo, Daniel; Almendra, Rita; Neves, João Vasco; Nuno Duarte Martins; Daniel BrandãoBranding is a complex process that involves many aspects, including the conception of the brand’s visual identity, the development of the visual language system and the implementation and management of all the means and media to ensure identification, differentiation and alignment with the brand’s DNA. The aim of this study is to analyze the concept behind Visual Identity Design, its development as a Visual Language System, as well as to indicate the principles that can define a conceptual construction model for the Brand represented by the Brand’s Visual Identity, in order to guarantee integrated and efficient brand management, ensuring continuity and direction. A systematic, non-interventionist methodology was adopted, with descriptive case studies of schemes and diagrams developed by various internationally renowned authors in the field. The results show that concern with brand management and the reformulation and combination of longterm changes to its identity, which in itself can alter the visual identity, is still uncommon as current practice.
- The role of visual curation as a contribution to the development of interfaces between academia and businessPublication . Silva, José Gago da; Martins, Nuno; Raposo, Daniel; Brandão, Daniel; Neves, João Vasco; Almendra, RitaBy exploring the concept of image curation, this article presents a proposal for the applicability of image curation in the development of Projects of Design, exploring the role of visual curation as a contribution to the development of interfaces between academia and business. Due to the amount of data present in digital culture, content curation is an increasingly important activity in project development. In higher-education design formation, image curation allows safeguarding the project literacy on the one hand, through the definition and clarification of an organization of visual elements and defining a basis for dialogue on the projective possibilities. The proposed strategy for visual curation offers the possibility of being applied as a basis of dialogue with external stakeholders. Moreover, thus, in a context of learning in design, enabling another bridge between the Academy and the corporate fabric.
- Using diagrams to explain brand concepts and implement visual identitiesPublication . Ribeiro, Rogério; Raposo, Daniel; Almendra, Rita; Neves, J.V.M.; Amic G. HoMost companies subcontract consultants or companies specialised in Design and Branding. In this context, most of the Visual Identity (re)design projects of the brand/corporate end up being developed externally to the companies.The Design and Branding consultant or company usually plays a role in the stages of request, research, concept, strategy, tactics and, tending to disappear during the operationalization or implementation.A brand Visual Identity project implies the participation of several external specialists who intervene in the implementation of tasks and components that must be integrated. In the same sense, it requires the participation and awareness of the company's employees, so that they are active participants in the effective communication of the brand, always ensuring its consistency over time.The operationalization steps of a brand/corporate Visual Identity are crucial for its success, regarding the adequate implementation in terms of graphic quality and coherence, but also in the perspective of brand management, which requires good brand-business integration and the monitoring and correction of actions that impact on people's understanding and experience with the brand.It is recognized the relevance of diagrams in improving the understanding, the accessibility, and the enjoyment of complex information.In this study, we intend to understand how diagrams allow explaining complex concepts in the Brand Design universe, namely business structures, organizations, or methods, with several levels of importance or sequence, with main cores and right or possible declinations or dependencies. The methodology of the study focuses on case studies of explanatory type and literature review.The results consist in identifying the most relevant and useful characteristics of diagrams in the visualisation of information, particularly to explain concepts and assist in the implementation of a brand/corporate Visual Identity.
- Visual thinking through diagramsPublication . Ribeiro, Rogério; Raposo, Daniel; Almendra, Rita; Neves, J.V.M.The purpose of this paper is to identify what kind of schemas or diagrams are most functional as a way of visualizing and transposing ideas.It aims to gather knowledge about how some ideas were interpreted after visualizing visual schemes, especially abstract concepts and the union of dispersed information. Currently, the intangible concepts that define a brand become increasingly complex to express and are almost never fully transmitted to internal and external stakeholders of the entity, creating in the mind of each one, a brand image little related to other aspects, goals and visions that the brand may have.This topic becomes relevant in the transposition of concepts during the development of brands, having visual identity systems or even brands that have their concepts, but need tools capable of communicating them visually.A systematic methodology was adopted, with a non-interventionist basis, with case studies of schemes and diagrams used by major brands and international brands.The results consist in the identification of a set of graphic principles and characteristics that brands should use in order to ensure their clear communication and ideological coherence