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Estágio na Box32: estágio na área de styling para Nelson Vieira
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O presente relatório descreve o trabalho desenvolvido pela aluna Margarida Dias durante o estágio curricular realizado na empresa BOX32, no âmbito do Mestrado em Design de Vestuário e Têxtil. Este estágio teve como principal objetivo explorar o papel do styling na comunicação de moda, analisando a forma como este contribui para a construção de narrativas visuais em contextos de campanhas publicitárias, desfiles e editoriais. A BOX32 atua como produtora e agência criativa no setor da moda, desenvolvendo projetos em múltiplas vertentes, desde campanhas comerciais a figurinismo para teatro e editoriais, oferecendo, assim, uma visão integrada do processo criativo e produtivo. Ao longo do estágio, decorrido entre janeiro e abril de 2025, foi possível compreender de forma prática as etapas que compõem uma produção de moda, desde a conceção de moodboards, seleção e aquisição de peças, até à coordenação final dos looks. Simultaneamente, o relatório desenvolve uma reflexão teórica sobre temas como design de moda, styling e tendências, contextualizando o papel do stylist na mediação entre a criação e a comunicação de moda. Neste enquadramento, a questão orientadora da investigação centra-se em compreender de que forma o styling contribui para a valorização da identidade das marcas e para a tradução visual de conceitos de moda, considerando a relação entre criatividade, mercado e responsabilidade ética. A metodologia adotada baseou-se numa abordagem qualitativa e interventiva, combinando observação participante, análise de campanhas e revisão bibliográfica, permitindo estabelecer uma relação entre a prática profissional e a reflexão crítica sobre o papel do styling na moda contemporânea.
Abstract: This report describes the work carried out by student Margarida Dias during her internship at BOX32, as part of her Master's degree in Clothing and Textile Design. The main objective of this internship was to explore the role of styling in fashion communication, analyzing how it contributes to the construction of visual narratives in the context of advertising campaigns, fashion shows, and editorials. BOX32 operates as a production company and creative agency in the fashion industry, developing projects in multiple areas, from commercial campaigns to costume design for theater and editorials, thus offering an integrated view of the creative and productive process. During the internship, which took place between January and April 2025, it was possible to gain a practical understanding of the stages that make up a fashion production, from the design of mood boards, selection and acquisition of pieces, to the final coordination of looks. At the same time, the report develops a theoretical reflection on topics such as fashion design, styling, and trends, contextualizing the role of the stylist in mediating between fashion creation and communication. In this context, the guiding question of the research focuses on understanding how styling contributes to enhancing brand identity and the visual translation of fashion concepts, considering the relationship between creativity, the market, and ethical responsibility. The methodology adopted was based on a qualitative and interventional approach, combining participant observation, campaign analysis, and bibliographic review, allowing us to establish a relationship between professional practice and critical reflection on the role of styling in contemporary fashion.
Abstract: This report describes the work carried out by student Margarida Dias during her internship at BOX32, as part of her Master's degree in Clothing and Textile Design. The main objective of this internship was to explore the role of styling in fashion communication, analyzing how it contributes to the construction of visual narratives in the context of advertising campaigns, fashion shows, and editorials. BOX32 operates as a production company and creative agency in the fashion industry, developing projects in multiple areas, from commercial campaigns to costume design for theater and editorials, thus offering an integrated view of the creative and productive process. During the internship, which took place between January and April 2025, it was possible to gain a practical understanding of the stages that make up a fashion production, from the design of mood boards, selection and acquisition of pieces, to the final coordination of looks. At the same time, the report develops a theoretical reflection on topics such as fashion design, styling, and trends, contextualizing the role of the stylist in mediating between fashion creation and communication. In this context, the guiding question of the research focuses on understanding how styling contributes to enhancing brand identity and the visual translation of fashion concepts, considering the relationship between creativity, the market, and ethical responsibility. The methodology adopted was based on a qualitative and interventional approach, combining participant observation, campaign analysis, and bibliographic review, allowing us to establish a relationship between professional practice and critical reflection on the role of styling in contemporary fashion.
Descrição
Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e à Faculdade de Arquitetura de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design do Vestuário e Têxtil.
Palavras-chave
Design de moda Styling Tendências Box32 Produção de moda Fashion design Trends Fashion Production