Publication
Estudo prévio conducente à elaboração de um plano de negócio da empresa B.M Services
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| 5.07 MB | Adobe PDF |
Authors
Abstract(s)
Este projeto tem por objetivo fundamental elaborar um estudo prévio conducente à elaboração de um plano de negócio da empresa B.M Services, no setor de apostas desportivas e jogos de azar ou fortuna na Guiné-Bissau. Para realizar este plano de negócios foram feitas várias pesquisas relacionadas com o contexto de apostas desportivas e jogos de azar ou fortuna nas suas diferentes vertentes, através de trabalhos científicos: dissertações, teses, artigos científicos, livros, sítios web de apostas e relatórios de organizações de regulação de jogos. A pesquisa focou-se primeiramente no enquadramento histórico das apostas desportivas e jogos de azar ou fortuna com propósito de compreender as origens e as relações existentes entre as apostas e jogos com seres humanos. De seguida orientou-se numa perspetiva de elaboração de um plano de negócio desde a caracterização da empresa, designação social da mesma, processo burocrático de criação de empresa na Guine*Bissau, localização da empresa, plano de marketing, a gestão de recursos humanos e os principais critérios para a criação da empresa no setor de apostas e jogos. Além destes elementos de análise de gestão foram também realizadas outras análises, como a matriz de serviços para auxiliar a compreensão do modelo de negócio. E um plano de investimento inicial de 94 096,36 €, onde constam todos os materiais necessários para o início da atividade, foram também apresentadas previsões de vendas de 683 827,20 €, de todos os serviços relativos ao primeiro ano e outras previsões totais de vendas para cinco anos, num valor de 870 461,76 €, um custo com pessoal de 74 685,00 € anuais e outros custos de 17 810,02 € anuais. Estes são elementos que vão permitir atingir os objetivos e metas definidas.
Abstract: The main objective of this study is to draw up and develop a business plan in the gaming sector, with the perspective of creating a sports betting and gambling company in Guinea Bissau. To accomplish this business plan, several research studies related to the context of games and bets in various aspects were carried out through scientific works such as dissertations, scientific papers, books, betting, and gaming websites, and reports from regulatory organizations of games. Therefore, the research focused primarily on the historical framework of sports betting and gambling, with the purpose of better understanding the origins and relationships between betting and gaming with human beings. It then focused on an economic perspective, to present the main structures that make up the company, the characterization of the company, human resources management, the management system, the main criteria for creating a company in the betting and gaming sector, as well as the mechanisms and means of elaboration to support its activities. In addition to these management analysis elements, other analyses were also carried out, such as the services matrix, to assist in understanding the business model. And an initial investment plan of a value of € 94,096.36, which contains all the materials necessary to start the activity and it was also presented a forecast of sale of € 683 827.20 per year, of our services and total forecast of sale for the five years in an amount of € 870 461.76 , a personnel cost of € 74,685.00 per year and another cost of € 17,810.02 per year, allowing for the adjustment of defined goals and objectives.
Abstract: The main objective of this study is to draw up and develop a business plan in the gaming sector, with the perspective of creating a sports betting and gambling company in Guinea Bissau. To accomplish this business plan, several research studies related to the context of games and bets in various aspects were carried out through scientific works such as dissertations, scientific papers, books, betting, and gaming websites, and reports from regulatory organizations of games. Therefore, the research focused primarily on the historical framework of sports betting and gambling, with the purpose of better understanding the origins and relationships between betting and gaming with human beings. It then focused on an economic perspective, to present the main structures that make up the company, the characterization of the company, human resources management, the management system, the main criteria for creating a company in the betting and gaming sector, as well as the mechanisms and means of elaboration to support its activities. In addition to these management analysis elements, other analyses were also carried out, such as the services matrix, to assist in understanding the business model. And an initial investment plan of a value of € 94,096.36, which contains all the materials necessary to start the activity and it was also presented a forecast of sale of € 683 827.20 per year, of our services and total forecast of sale for the five years in an amount of € 870 461.76 , a personnel cost of € 74,685.00 per year and another cost of € 17,810.02 per year, allowing for the adjustment of defined goals and objectives.
Description
Projeto apresentado à Escola Superior de gestão de Idanha-a-Nova do Instituto Politécnico de Castelo Branco, para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Gestão de Empresas.
Keywords
Apostas desportivas Jogos de azar Empreendedorismo Estratégia empresarial Sports betting Gambling Entrepreneurship Business strategy