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Driving sustainability in fashion e-commerce: Mitigating returns through digital visual merchandising and emerging technologies

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datacite.subject.fosHumanidades::Artes
dc.contributor.authorFonseca, Daniel
dc.contributor.authorBozzi, Carolina
dc.contributor.authorRaposo, Daniel
dc.contributor.editorRaposo, Danielen_US
dc.date.accessioned2026-08-25T16:27:48Z
dc.date.available2026-08-25T16:27:48Z
dc.date.issued2026en_US
dc.date.updated2026-08-25T14:02:08Z
dc.description.abstractThis paper investigates how Digital Visual Merchandising (DVM) and new technologies improve sustainability within digital fashion platforms. This industry pass through challenges from high return rates related to poor product visu-alization. This study investigates how DVM technologies can help solving product experience issues, decreasing returns and encouraging consumers to shop respon-sibly. A mixed-method approach combined literature review with case studies and a survey design. The DVM strategies of six major brands were valued through its AI and AR implementation to determine their effects on sustainability and return rate management. The findings show that brands can reduce returns through AI-driven personalization and AR-based virtual try-ons which also helps to align consumer expectations and to implement circular fashion models. Despite these technologies proved to have potential for improving sustainability in fashion e-commerce, the current analysis relies on secondary data and survey design; consumer insights will be delivered on Phase 2. Future work will investigate how different consumer groups are affected by the tools, explore why small businesses face chal-lenges when implementing these technologies and develop standard methods to track environmental performance. This research contributes to sustainable fashion studies by demonstrating how innovative technologies can merge digital and physical experiences.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationFONSECA, Daniel ; BOZZI, Carolina ; MARTINS, Daniel (2026) - Driving sustainability in fashion e-commerce: Mitigating returns through digital visual merchandising and emerging technologies. In D. RAPOSO et al. (eds.) - Strategic design for sustainable futures. Springer Series in Design and Innovation 65, p. 3-25. DOI: 10.1007/978-3-032-33282-0_1
dc.identifier.doi10.1007/978-3-032-33282-0_1en_US
dc.identifier.isbn9783032332813en_US
dc.identifier.isbn9783032332820en_US
dc.identifier.issn2661-8184en_US
dc.identifier.issn2661-8192en_US
dc.identifier.slugcv-prod-5090587
dc.identifier.urihttp://hdl.handle.net/10400.11/10972
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature Switzerlanden_US
dc.rights.uriN/A
dc.subjectDigital visual merchandising
dc.subjectFashion E-commerce
dc.subjectArtificial Intelligence (AI)
dc.subjectAugmented Reality (AR)
dc.subjectCircular fashion
dc.titleDriving sustainability in fashion e-commerce: Mitigating returns through digital visual merchandising and emerging technologieseng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage25
oaire.citation.startPage3
oaire.citation.titleSpringer Series in Design and Innovationen_US
oaire.citation.volume65en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRaposo Martins
person.givenNameDaniel
person.identifier.ciencia-id6911-9356-139E
person.identifier.orcid0000-0002-7818-7325
rcaap.cv.cienciaid6911-9356-139E | Daniel Raposo Martins
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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