Publication
Dificil é sentá-los. Design para o passageiro infantil e juvenil da TAP Portugal (décadas de 60 a 80)
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Authors
Advisor(s)
Abstract(s)
A artificialidade da vida durante uma viagem de avião é compensada através do recurso a diversos procedimentos e objectos que, no caso de estudo apresentamos, tentam controlar a natural impaciência de uma criança. O nosso artigo selecionou um conjunto de exemplares presentes a bordo dos aviões da TAP Portugal que considerámos emblemáticos do esforço para amenizar ou condicionar a sua atitude, preservando a sã convivência nesse espaço inescapável. O arco temporal compreendido entre as décadas de sessenta a oitenta pode considerado como o capítulo final de um serviço refinado entre as companhias aéreas, que se perdeu a partir da desregulação do mercado das rotas e tarifas aéreas generalizado a partir das décadas seguintes. Estes objectos, parecendo inócuos, possuíram a duplicidade funcional de entreter e simultaneamente prolongar a experiência e valores da marca TAP. O nosso artigo propõem--se resgatar a sua memória no discurso visual efémero da História do Design em Portugal.
Abstract : The artificiality of life during a plane journey is compensated using various procedures and objects that, in the present case-study, attempt to control a child's natural impatience. Our article selected a set of resources on-board TAP Portugal planes that we considered emblematic of the effort to soften or condition their at-titude, preserving healthy coexistence in this inescapable space. The time span between the sixties and eighties can be considered as the final chapter of a refined service among airlines, lost in the following decades due to the deregulation of routes and airfares. These objects, appear-ing innocuous, had the functional duplicity of entertaining and simultaneously prolonging the experience and values of the TAP brand. Our article aims to rescue its memory in the ephemeral visual discourse of the History of Design in Portugal
Abstract : The artificiality of life during a plane journey is compensated using various procedures and objects that, in the present case-study, attempt to control a child's natural impatience. Our article selected a set of resources on-board TAP Portugal planes that we considered emblematic of the effort to soften or condition their at-titude, preserving healthy coexistence in this inescapable space. The time span between the sixties and eighties can be considered as the final chapter of a refined service among airlines, lost in the following decades due to the deregulation of routes and airfares. These objects, appear-ing innocuous, had the functional duplicity of entertaining and simultaneously prolonging the experience and values of the TAP brand. Our article aims to rescue its memory in the ephemeral visual discourse of the History of Design in Portugal
Description
Keywords
História do design Crítica do design Cultura do design Aviação TAP Design history Design criticism Design culture Aviation
Citation
GENTIL -HOMEM, Pedro (2024) - "Dificil é sentá-los". Design para o passageiro infantil e juvenil da TAP Portugal (décadas de 60 a 80). Convergências : Revista de Investigação e Ensino das Artes. ISSN : 1646 - 9054. Vol.XVII, n.º 34, p. 53-63. DOI: 10.53681/c1514225187514391s.34.273
Publisher
IPCB. ESART