Loading...
Publication
Comunicar o casamento: O design gráfico na comunicação dos matrimónios em Portugal
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 17.14 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O casamento é um evento repleto de simbolismo e tradição, que tem evoluído para se adaptar às mudanças culturais, sociais e tecnológicas. Uma das formas de comunicação mais relevantes nos casamentos é o uso de convites, que refletem o estilo e a personalidade dos noivos. Esses elementos recorrem ao design gráfico, editorial e emocional, tornando-se essenciais para criar uma experiência coerente e personalizada.
A presente dissertação trata do papel do design de comunicação na evolução da comunicação e divulgação dos casamentos. Tem o objetivo de explorar como o design contribui para a construção de narrativas visuais e emocionais, analisando a sua aplicação prática na personalização de eventos e na harmonização entre tradição e modernidade.
Para tal, através de uma metodologia qualitativa e exploratória, recorreu-se à análise documental e ao estudo de exemplos práticos que ilustram a evolução do design em convites e estacionários de casamento. Assim sendo, a investigação organiza-se em três partes. Na primeira parte, apresenta-se o enquadramento teórico e contextual, onde são exploradas as bases conceptuais do design de comunicação, design gráfico e design emocional, Na segunda parte, analisa-se o Casamento em Portugal, investigando os diferentes estilos e tipologias de casamento, e de que forma estes moldam as escolhas de design e identidade visual, bem como a evolução histórica dos casamentos e a sua relação com a comunicação visual. Na terceira parte, serão analisados diferentes convites de casamento, de diferentes anos, com o objetivo de perceber a evolução e que mudanças estes elementos de comunicação gráfica sofreram ao longo dos tempos.
Com esta estrutura, a investigação procura compreender o papel do design de comunicação na criação de experiências visuais únicas e significativas, explorando como elementos como tipografia, cores e materiais contribuem para a narrativa e coerência do evento. Pretende-se, assim, responder à questão de como o design pode equilibrar tradição e inovação na comunicação e divulgação de casamentos.
Procura-se, portanto, perceber de que formas o design de comunicação pode transformar a comunicação de casamentos em Portugal, criando experiências que
refletem a identidade dos noivos e criam a singularidade do evento.
Abstract: Weddings are events full of symbolism and tradition, which have evolved to adapt to cultural, social and technological changes. One of the most important forms of communication at weddings is the use of invitations, which reflect the style and personality of the bride and groom. These elements use graphic, editorial and emotional design, becoming essential to create a coherent and personalized experience. This dissertation deals with the role of communication design in the evolution of communication and promotion of weddings. It's objective is to explore how design contributes to the construction of visual and emotional narratives, analyzing its practical application in the personalization of events and in the harmonization between tradition and modernity. To this end, through a qualitative and exploratory methodology, documentary analysis and the study of practical examples that illustrate the evolution of design in wedding invitations and stationery were used. Therefore, the research is organized into three parts. The first part presents the theoretical and contextual framework, exploring the conceptual foundations of communication design, graphic design and emotional design. The second part analyses weddings in Portugal, investigating the different styles and types of weddings and how these shape design choices and visual identity, as well as the historical evolution of weddings and their relationship with visual communication. The third part analyses different wedding invitations from different years, with the aim of understanding how these graphic communication elements have evolved and what changes they have undergone over time. With this structure, the research seeks to understand the role of communication design in creating unique and meaningful visual experiences, exploring how elements such as typography, colours and materials contribute to the narrative and coherence of the event. The aim is to answer the question of how design can balance tradition and innovation in the communication and promotion of weddings. The aim is therefore to understand how communication design can transform wedding communication in Portugal, creating experiences that reflect the essence of the bride and groom and celebrate the uniqueness of the event.
Abstract: Weddings are events full of symbolism and tradition, which have evolved to adapt to cultural, social and technological changes. One of the most important forms of communication at weddings is the use of invitations, which reflect the style and personality of the bride and groom. These elements use graphic, editorial and emotional design, becoming essential to create a coherent and personalized experience. This dissertation deals with the role of communication design in the evolution of communication and promotion of weddings. It's objective is to explore how design contributes to the construction of visual and emotional narratives, analyzing its practical application in the personalization of events and in the harmonization between tradition and modernity. To this end, through a qualitative and exploratory methodology, documentary analysis and the study of practical examples that illustrate the evolution of design in wedding invitations and stationery were used. Therefore, the research is organized into three parts. The first part presents the theoretical and contextual framework, exploring the conceptual foundations of communication design, graphic design and emotional design. The second part analyses weddings in Portugal, investigating the different styles and types of weddings and how these shape design choices and visual identity, as well as the historical evolution of weddings and their relationship with visual communication. The third part analyses different wedding invitations from different years, with the aim of understanding how these graphic communication elements have evolved and what changes they have undergone over time. With this structure, the research seeks to understand the role of communication design in creating unique and meaningful visual experiences, exploring how elements such as typography, colours and materials contribute to the narrative and coherence of the event. The aim is to answer the question of how design can balance tradition and innovation in the communication and promotion of weddings. The aim is therefore to understand how communication design can transform wedding communication in Portugal, creating experiences that reflect the essence of the bride and groom and celebrate the uniqueness of the event.
Description
Dissertação apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco em associação com a Faculdade de Arquitetura da Universidade de Lisboa para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Design Gráfico.
Keywords
Casamento Design de comunicação Design emocional Identidade visual Tradição Wedding Communication design Emotional design Visual identity Tradition