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Publication
O contributo do design centrado no usuário para a eficácia da publicidade em design editorial : estudo de caso da revista Donna
| Name: | Description: | Size: | Format: | |
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| 177.9 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
Trata-se de um projeto de investigação sobre o contributo do design centrado no usuário
para a eficácia da publicidade em objetos editoriais, compreendendo a as principais
alterações gráfico-semânticas ao longo do tempo e particularmente as suas relações
com as mídias digitais. Para isso, foram explorados os conceitos e os aspectos históricos
do design editorial, do design emocional, da interatividade e do design centrado no
usuário. Foi realizada uma investigação de natureza mista, não-intervencionista por
meio de estudo de caso explicativo da Revista Donna, bem como uma componente
intervencionista que consistiu no estudo de caso exploratório da Revista Donna e na
consulta de um grupo de foco para a análise do protótipo digital da Revista Donna que
foi criado com base nos princípios estudados e nos inquéritos aplicados a usuários.
Pretende-se portanto, prestar um contributo para o conhecimento sobre o que afeta
a eficácia publicitária no design editorial, bem como a obtenção de um conjunto
de diretrizes que potenciem o seu interesse e compreensão junto do destinatário,
nomeadamente através da utilização do design emocional e da interatividade.
Abstract: This research project is focused on the contribution of the user-centered design to the effectiveness of advertising on editorial design, comprising the major changes in graphic-semantic over time and particularly their relationships with digital media. For that, the concepts and historical aspects of the editorial design, emotional design, and interactivity were explored. A mixed-nature research was conducted; noninterventionist by explanatory case study of the Donna Magazine, and an interventional component consisted of exploratory case study of the Donna Magazine and consulting a focus group for the analysis of the digital prototype of Donna Magazine that was created with base on the principles studied and investigations applied to users. It is intended to make a contribution to the knowledge about what affects the advertising effectiveness in editorial design, as well as getting a set of that foster your interest and understanding with the recipient, including through the use of emotional design and interactivity.
Abstract: This research project is focused on the contribution of the user-centered design to the effectiveness of advertising on editorial design, comprising the major changes in graphic-semantic over time and particularly their relationships with digital media. For that, the concepts and historical aspects of the editorial design, emotional design, and interactivity were explored. A mixed-nature research was conducted; noninterventionist by explanatory case study of the Donna Magazine, and an interventional component consisted of exploratory case study of the Donna Magazine and consulting a focus group for the analysis of the digital prototype of Donna Magazine that was created with base on the principles studied and investigations applied to users. It is intended to make a contribution to the knowledge about what affects the advertising effectiveness in editorial design, as well as getting a set of that foster your interest and understanding with the recipient, including through the use of emotional design and interactivity.
Description
Dissertação apresentada à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco em associação com a Faculdade de Arquitetura da Universidade de Lisboa.
Keywords
Design editorial Design emocional Design centrado no usuário Interatividade Publicidade Editorial design Emotional design User centered design Interactivity Advertising