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Identidade visual logic : contributo para a gestão da reputação no sector do outsourcing logístico
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Abstract(s)
A identidade visual parece ter relevância es-tratégica para as empresas ou organizações pois possibilita a comunicação da identi-dade organizacional e do posicionamento, constitui-se como o elemento unificador de imagem junto dos públicos, permitindo a diferenciação das demais. Em Janeiro de 2006, a Logic tinha objetivos ambiciosos de crescimento da sua faturação para os anos seguintes e necessitava de ganhar reputação no sector do outsourcing logístico.No âmbito do presente estudo foram adota-das metodologias não intervencionistas e o estudo de caso de tipo exploratório. O estu-do de caso consistiu numa componente de investigação ativa, com o desenvolvimento de um projeto de design.O presente artigo apresenta o processo que conduziu à criação da identidade visual Logic.
Abstract : The visual identity seems to have strategic rel-evance for companies or organizations as it enables the communication of organizational identity as well as positioning and can be as-sumed as the unifying element of image with audiences, allowing differentiation from others.In January 2006, Logic had ambitious goals to grow its turnover for the following years and needed to gain a reputation in the logistics outsourcing setor.Within the scope of this study, non-interven-tionist methodologies and an exploratory case study were adopted. The case study consisted of an active research component, with the development of a design project.This article presents the process that led to the creation of the Logic ́s visual identity.
Abstract : The visual identity seems to have strategic rel-evance for companies or organizations as it enables the communication of organizational identity as well as positioning and can be as-sumed as the unifying element of image with audiences, allowing differentiation from others.In January 2006, Logic had ambitious goals to grow its turnover for the following years and needed to gain a reputation in the logistics outsourcing setor.Within the scope of this study, non-interven-tionist methodologies and an exploratory case study were adopted. The case study consisted of an active research component, with the development of a design project.This article presents the process that led to the creation of the Logic ́s visual identity.
Description
Keywords
Identidade organizacional Posicionamento Identidade visual Imagem corporativa Organizational identity Positioning Visual identity Corporate image
Citation
CASTRO, Isabel Lopes de (2021) - Identidade visual logic : contributo para a gestão da reputação no sector do outsourcing logístico. Convergências : Revista de Investigação e Ensino das Artes. ISSN 1646 - 9054. XIV:28, p.151-159.
Publisher
IPCB. ESART