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Visual storytelling - creative strategy of visual clues promoted by archetypal images

2020Conference object Restricted access
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dc.contributor.authorSilva, José Gago da
dc.contributor.authorRaposo, Daniel
dc.contributor.authorNeves, João Vasco
dc.contributor.authorSilva, Fernando Moreira da
dc.date.accessioned2023-02-28T11:24:06Z
dc.date.available2023-02-28T11:24:06Z
dc.date.issued2020
dc.description.abstractThe following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Master of Graphic Design of the School of Applied Arts of the Polytechnic Institute of Castelo Branco, Portugal in the academic year 2018/19. The research topic was introduced in the development of a communication project for the Agro-Food product, bee pollen. The article presents the introduction to the problem, hypothesis, objectives, strategy, results, and conclusion. The development of the visual exploration strategy included the theoretical framework of Wertime [8], and Woodside, Sood and Miller [9], Although the results point out the richness of the proposed strategy in communicating the importance of the emotional concept among students and the notion of structure in the communication, The authors assessed from the resulting experience, the complexity of communicating the possibilities of the use of archetypal images in the development of communication solutions.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationSILVA, J.G. [et al.] (2020) - Visual storytelling : creative strategy of visual clues promoted by archetypal images. In REBELO, F. ; SOARES, M. (eds) - Advances in ergonomics in design : Proceedings of the AHFE 2019 International Conference on Ergonomics in Design. Springer Cham. p. 287-295. (Advances in Intelligent Systems and Computing ; vol. 955). DOI https://doi.org/10.1007/978-3-030-20227-9_26pt_PT
dc.identifier.doi10.1007/978-3-030-20227-9_26pt_PT
dc.identifier.isbn978-3-030-20226-2
dc.identifier.urihttp://hdl.handle.net/10400.11/8371
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.subjectArchetypal imagespt_PT
dc.subjectLearning strategypt_PT
dc.subjectVisual mapspt_PT
dc.subjectExploratory studiespt_PT
dc.titleVisual storytelling - creative strategy of visual clues promoted by archetypal imagespt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage295pt_PT
oaire.citation.startPage287pt_PT
oaire.citation.titleProceedings of the AHFE 2019 International Conference on Ergonomics in Designpt_PT
oaire.citation.volume955pt_PT
person.familyNameGago-Silva
person.familyNameRaposo Martins
person.familyNameMatos Neves
person.givenNameJosé
person.givenNameDaniel
person.givenNameJoão Vasco
person.identifier.ciencia-idC516-2F7F-E956
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-id501C-0DAE-092B
person.identifier.orcid0000-0002-8068-5948
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-6630-1848
rcaap.embargofctA Springer detém os direitospt_PT
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication7756d06d-1d25-4a44-b67f-88278ed6fc1d
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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