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Publication
Visual storytelling - creative strategy of visual clues promoted by archetypal images
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Advisor(s)
Abstract(s)
The following article describes a creative strategy in the learning environment regarding Digital Design, specifically the development of visual exploration on emotional archetypes to a group of students of Master of Graphic Design of the School of Applied Arts of the Polytechnic Institute of Castelo Branco, Portugal in the academic year 2018/19. The research topic was introduced in the development of a communication project for the Agro-Food product, bee pollen. The article presents the introduction to the problem, hypothesis, objectives, strategy, results, and conclusion. The development of the visual exploration strategy included the theoretical framework of Wertime [8], and Woodside, Sood and Miller [9], Although the results point out the richness of the proposed strategy in communicating the importance of the emotional concept among students and the notion of structure in the communication, The authors assessed from the resulting experience, the complexity of communicating the possibilities of the use of archetypal images in the development of communication solutions.
Description
Keywords
Archetypal images Learning strategy Visual maps Exploratory studies
Citation
SILVA, J.G. [et al.] (2020) - Visual storytelling : creative strategy of visual clues promoted by archetypal images. In REBELO, F. ; SOARES, M. (eds) - Advances in ergonomics in design : Proceedings of the AHFE 2019 International Conference on Ergonomics in Design. Springer Cham. p. 287-295. (Advances in Intelligent Systems and Computing ; vol. 955). DOI https://doi.org/10.1007/978-3-030-20227-9_26
Publisher
Springer