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Designing the visual communication strategy. A creative workshop to boost communication effectiveness

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dc.contributor.authorRaposo, Daniel
dc.contributor.authorNeves, João Vasco
dc.contributor.authorPaiva, Teresa Maria
dc.contributor.authorVeríssimo, Maria de Fátima
dc.date.accessioned2025-01-03T14:45:44Z
dc.date.embargo2027-12-01
dc.date.issued2024
dc.description.abstractThe main purpose of this article is to contribute to facilitate the understanding and the design of an integrated Communication Strategy. The specific literature tends to be generic and complex, with few proposals that are easy to understand, teach and implement in design projects. This study used a mixed methodology, with a non-interventionist component based on a literature review and an active research part, where an exploratory project was developed to visualise and improve the understanding and use of a vast number of concepts inherent in a Visual Communication Strategy. The results consist of card sorting to be used by working groups, with the aim of creating conditions for co-operation, avoiding the linearity of the process, as well as ensuring that the proposals are robust and grounded in the company's general strategy, research, and objectives, as well as being sustainable in terms of resources and efficient in terms of their alignment with the profiling of the recipients.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRAPOSO, D. [et al.] (2025) - Designing the visual communication strategy. A creative workshop to boost communication effectiveness. In: RAPOSO, D. [et al.] (eds) - Advances in Design, Music and Arts III. EIMAD 2024. Springer, Cham. Vol 49, n. 1, p. 32-49. DOI: https://doi.org/10.1007/978-3-031-73705-3_3pt_PT
dc.identifier.doi10.1007/978-3-031-73705-3_3pt_PT
dc.identifier.isbn978-3-031-73704-6
dc.identifier.urihttp://hdl.handle.net/10400.11/9263
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.relation.ispartofseriesSpringer Series in Design and Innovation;
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-031-73705-3_3pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectVisual communication strategypt_PT
dc.subjectCommunication effectivenesspt_PT
dc.subjectStrategy designpt_PT
dc.titleDesigning the visual communication strategy. A creative workshop to boost communication effectivenesspt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceChampt_PT
oaire.citation.endPage49pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage32pt_PT
oaire.citation.titleAdvances in Design, Music and Arts IIIpt_PT
oaire.citation.volume49pt_PT
person.familyNameRaposo Martins
person.familyNameMatos Neves
person.familyNamePaiva
person.givenNameDaniel
person.givenNameJoão Vasco
person.givenNameTeresa
person.identifier.ciencia-id6911-9356-139E
person.identifier.ciencia-id501C-0DAE-092B
person.identifier.ciencia-id9914-5D69-25BC
person.identifier.orcid0000-0002-7818-7325
person.identifier.orcid0000-0002-6630-1848
person.identifier.orcid0000-0002-1721-9813
person.identifier.ridO-6366-2018
person.identifier.scopus-author-id56909697500
rcaap.embargofctA editora exige embargo de 24 mesespt_PT
rcaap.rightsembargoedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5
relation.isAuthorOfPublication1819f933-1a08-4cc3-a164-24904c11b5ae
relation.isAuthorOfPublication.latestForDiscovery7a8d3a4e-3223-4f25-bdf7-8d2f0373c7f5

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