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Publication
A coerência na identidade visual: estágio na empresa Moskito
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Authors
Advisor(s)
Abstract(s)
Na
disciplina
do
Design
Gráfico,
a
coerência
visual
num
projeto
de
Identidade
Visual
é
intrínseca.
Neste
parâmetro
situa-‐se
o
foco
deste
trabalho
onde,
através
de
uma
investigação
intervencionista
ativa,
se
realizou
um
estágio
de
6
meses
na
empresa
Moskito,
situada
em
Steinsel
no
Grão-‐Ducado
do
Luxemburgo.
Esta
empresa
desenvolve
essencialmente
o
seu
trabalho
na
área
do
Design
Gráfico,
especialmente
na
Identidade
Visual
Corporativa
e
Design
Editorial.
Com
o
estágio
pretendeu-‐se
adquirir
e
aperfeiçoar
os
conhecimentos
teóricos
e
práticos
obtidos
durante
a
formação
académica,
bem
como
aprender
também
novas
culturas
e
metodologias
com
diferentes
realidades,
com
a
mais-‐valia
de
desenvolver
projetos
de
dimensão
consideráveis
para
clientes
reais
e
ver
os
mesmos
serem
objetivados.
De
referir
ainda
a
possibilidade
de
interação
com
pessoas
mais
experientes,
que
poderão
ajudar
a
evoluir
e
a
definir
um
olhar
diferente
em
relação
à
profissão.
Neste
percurso,
desenvolveram-‐se
projetos
de
campanhas
publicitárias,
concepção
e
redesign
de
marcas
gráficas.
A
investigação
ativa
foi
confrontada
pelo
estudo
de
obras
de
autores
relacionados
com
a
problemática,
tais
como
Daniel
Raposo,
Joan
Costa,
José
Martins
e
Wally
Ollins
entre
outros.
Esta
investigação
permitiu
ainda
constatar
o
modo
como
as
diferentes
metodologias
são
aplicadas
em
projetos
de
Identidade
Visual,
de
forma
a
garantirem
a
coerência
visual
em
todos
os
meios
de
comunicação.
Finalmente,
a
estratégia
definida
para
a
escolha
da
realização
deste
estágio
prende-‐se,
essencialmente,
pela
“agressividade”
com
que
se
encontra
o
mercado
de
trabalho
atual,
tornando-‐se
este
contacto
com
a
realidade
empresarial
como
a
melhor
opção.
Abstract: In the discipline of Graphic Design, the visual coherence in a Visual Identidy is intrinsic. In this parameter is situated the center of attention of this project, where throught an active interventionist investigation,an intership during 6 months in Moskito localized in Steinsel, Luxembourg. This company develops essencialy his work in Graphic Design, specially in the Visual Corporate Identity and Editorial Design. With this internship it was intended to acquire and refine knowledge and skills obtained during academic training and also to learn new cultures and methodologies with different realities, with the added value of developing considerable scale projects for real clients and see them being targeted. Furthermore, there was also the chance of interacting with more experienced people who can help to evolve and define an different look in relation to the profession. In this route were developed advertising campaingns, grants and redesigns of graphic brands. The active investigation was confronted by the study of authors works related with the problematic, such as Daniel Raposo, Joan Costa, José Martins and Wally Ollins among others. This investigation still allowed to find the way of how the the different methodologies are applied in visual identity projects, in order to ensure visual consistency throughout the media. Finally, the defined strategy for the choice of this internship was, essencialy, for the “hunger” how the employment market is, becoming this liaison with the business reality was a better choice.
Abstract: In the discipline of Graphic Design, the visual coherence in a Visual Identidy is intrinsic. In this parameter is situated the center of attention of this project, where throught an active interventionist investigation,an intership during 6 months in Moskito localized in Steinsel, Luxembourg. This company develops essencialy his work in Graphic Design, specially in the Visual Corporate Identity and Editorial Design. With this internship it was intended to acquire and refine knowledge and skills obtained during academic training and also to learn new cultures and methodologies with different realities, with the added value of developing considerable scale projects for real clients and see them being targeted. Furthermore, there was also the chance of interacting with more experienced people who can help to evolve and define an different look in relation to the profession. In this route were developed advertising campaingns, grants and redesigns of graphic brands. The active investigation was confronted by the study of authors works related with the problematic, such as Daniel Raposo, Joan Costa, José Martins and Wally Ollins among others. This investigation still allowed to find the way of how the the different methodologies are applied in visual identity projects, in order to ensure visual consistency throughout the media. Finally, the defined strategy for the choice of this internship was, essencialy, for the “hunger” how the employment market is, becoming this liaison with the business reality was a better choice.
Description
Relatório
de
Estágio
apresentado
à
Escola
Superior
Artes
Aplicadas
do
Instituto
Politécnico
de
Castelo
Branco
e
Faculdade
de
Arquitetura
da
Universidade
de
Lisboa
para
cumprimento
dos
requisitos
necessários
à
obtenção
do
grau
de
Mestre
em
Design
Gráfico,
Keywords
Coerência visual Design gráfico Identidade visual corporativa Moskito Metodologias Visual consistency Graphic design Corporate visual identity Methodologies