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Publication
A importância dos editoriais de moda na comunicação : relatório de estágio - Revista Vogue Portugal
Authors
Abstract(s)
As revistas de moda são uma componente essencial da indústria da moda, visto que são os principais meios de comunicação da mesma, onde a imagem é primordial nas suas páginas. Neste meio, não se pode deixar de falar numa das revistas mais antigas de sempre, pioneira no ramo da fotografia, considerada a “bíblia da moda” - a revista Vogue. Pretende-se assim, com o presente relatório, descrever o trabalho desenvolvido no contexto da experiência de estágio curricular da mestranda, nesta mesma revista, especificamente a portuguesa, inserida na empresa Lighthouse Publishing.
De forma a contextualizar o relatório em si, descrever-se-á a importância do editorial de moda enquanto ferramenta comunicativa, bem como a contextualização histórica e teórica inerente ao meio onde este se insere, nomeadamente as revistas e as tendências, destacando temáticas primordiais como a fotografia e capa.
Abstract : Fashion magazines are an essential component of the fashion industry, as they are its main means of communication, where image is paramount in its pages. In this environment, one cannot fail to mention one of the oldest magazines ever, a pioneer in the field of photography, considered the “bible of fashion” - Vogue magazine. Thus, the aim of this report is to describe the work carried out in the context of the master's student's internship experience, in this same magazine, specifically the Portuguese one, incorporated in the company Lighthouse Publishing. In order to contextualise the report itself, the importance of the editorial fashion as a communicative tool will be described, as well as the historical and pedagogical context inherent to the environment in which it operates, namely magazines and trends, highlighting key themes such as the photograph and cover.
Abstract : Fashion magazines are an essential component of the fashion industry, as they are its main means of communication, where image is paramount in its pages. In this environment, one cannot fail to mention one of the oldest magazines ever, a pioneer in the field of photography, considered the “bible of fashion” - Vogue magazine. Thus, the aim of this report is to describe the work carried out in the context of the master's student's internship experience, in this same magazine, specifically the Portuguese one, incorporated in the company Lighthouse Publishing. In order to contextualise the report itself, the importance of the editorial fashion as a communicative tool will be described, as well as the historical and pedagogical context inherent to the environment in which it operates, namely magazines and trends, highlighting key themes such as the photograph and cover.
Description
Dissertação apresentada à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre em Design de Vestuário e Têxtil.
Keywords
Moda Produções de moda Comunicação da moda Revista Vogue Portugal Lighthouse publishing Fashion Fashion editorials Lighthouse publishing