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Publication
Valorização da utilização de técnicas em teares de forma contemporânea
| Name: | Description: | Size: | Format: | |
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| 21.39 MB | Adobe PDF |
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Abstract(s)
A etnografia, no âmbito do conceito de tradição, revela um conjunto de bens culturais, como os costumes, crenças e valores, práticas culturais, comportamentos, memórias que são transmitidas de geração em geração no seio de uma comunidade, preservando-os. Nos dias de hoje, são notórias determinadas manisfestações, no que respeita ao Design de Moda e Têxtil, na criação de vestuário e acessórios, permitindo uma maior visibilidade de uma forma contemporânea e modernizada.
Devido a uma decadência, assim como a perda de determinados aspectos relativos à tradição de determinadas zonas, surge a necessidade da sua recuperação, através da criação de produtos que evidenciam e valorizam características culturais, com o fim de atrair e cativar o público, aumentando o interesse e a procura de produtos com estas particularidades.
A instituição “Os teares do Estreito”, apoiada pela Junta de Freguesia do Estreito Vilar Barroco, concelho de Oleiros, consciente da declinação da prática da tecelagem na zona e da preocupação com falhas identificadas a nível da procura de produtos com características culturais e tradicionais, propôs gerar soluções para tais problemas que teimam em pressistir.
Perante a deteção das necessidades, delineou-se um projeto que visa a criação de um produto ou coleção, no âmbito do Design de Moda e Têxtil, recuperando e valorizando a utilização de técnicas em teares de forma contemporânea, da zona do Estreito, concelho de Oleiros.
Na sequência da elaboração de um diagrama projetual, reuniram-se as diversas fases da investigação para dar uma resposta qualitativa, e formularam-se questões de partida: 1. De que modo o Design Têxtil pode evidenciar e valorizar os costumes e tradições, neste caso, na zona do Estreito, concelho de Oleiros? 2. Qual o contributo e benefício do Design Têxtil para a instituição “Os teares do Estreito”, na conceção e produção de um produto ou coleção? 3. De que forma é possível a integração de conceitos, métodos, costumes e tradições, da zona do Estreito, num produto moda? De um modo experimental, surge a necessidade de recorrer a uma metodologia de investigação mista - não intervencionista e intervencionista, procurando dar resposta às diversas questões e apresentação de um argumento.
Na investigação não intervencionista, procurou-se provar as questões de partida, mediante a aplicação de diversas técnicas, tais como a pesquisa documental e entrevistas.
A investigação intervencionista resume-se a uma componente projetual, aliada à conceção criativa no âmbito do Design de Moda e Têxtil e Marketing de produto
Abstract : Regarding ethnography (Ethnographically speaking), the concept of tradition can be defined as a the preservation of a set of cultural assets that comprises costumes, believes, values, cultural practices, behaviours and memories transmitted from one generation to the other within the community. Nowadays, the creation of clothing and accessories has a remarkable influence of certain aspects of tradition, allowing a higher visibility in a modern and contemporary way. The necessity of recovering some traditions, lost along the time, due to several reasons, leads to the creation of products that value and affirm some cultural characteristics, designed for a specific target audience that can generate an increase on the search and demand. Being aware of the decay on the practice of weaving, “Os Teares do Estreito”, institution supported by the parish council of Estreito – Vilar Barroco, Oleiros municipality, along with the decrease on the search for products with traditional and cultural characteristics, proposed some solutions to the persisting problems. Taking in consideration the needs, and within the scope of Textile and Fashion Design, a project to create a product or collection was delineated, recovering and valueing the use of looming techniques in a contemporary way, within the area of Estreito, Oleiros municipality. While designing the project diagram, the several phases of investigation were gathered to provide qualitative answers and the starting questions were made: 1. In what way can Textile and Fashion Design value and evidence the costumes and traditions of the area of Estreito, Oleiros municipality? 2. What is the contribution and benefit of Textile Design in the conception and production of a product or collection to the institution “Os Teares do Estreito”? 3. In what way can concepts, methods, costumes and traditions of the Estreito area be integrated in a fashion product? As a first and experimental approach, there is a need to use a mixed research methodology - not interventionist and interventionist, in the search for different questions answer, and also to present an argument. The not interventionist research, based on documental review and interviews, was used to validate the starting questions. The interventionist research is summed in a project component allied to the creative conception within the scope of Textile and Fashion Design
Abstract : Regarding ethnography (Ethnographically speaking), the concept of tradition can be defined as a the preservation of a set of cultural assets that comprises costumes, believes, values, cultural practices, behaviours and memories transmitted from one generation to the other within the community. Nowadays, the creation of clothing and accessories has a remarkable influence of certain aspects of tradition, allowing a higher visibility in a modern and contemporary way. The necessity of recovering some traditions, lost along the time, due to several reasons, leads to the creation of products that value and affirm some cultural characteristics, designed for a specific target audience that can generate an increase on the search and demand. Being aware of the decay on the practice of weaving, “Os Teares do Estreito”, institution supported by the parish council of Estreito – Vilar Barroco, Oleiros municipality, along with the decrease on the search for products with traditional and cultural characteristics, proposed some solutions to the persisting problems. Taking in consideration the needs, and within the scope of Textile and Fashion Design, a project to create a product or collection was delineated, recovering and valueing the use of looming techniques in a contemporary way, within the area of Estreito, Oleiros municipality. While designing the project diagram, the several phases of investigation were gathered to provide qualitative answers and the starting questions were made: 1. In what way can Textile and Fashion Design value and evidence the costumes and traditions of the area of Estreito, Oleiros municipality? 2. What is the contribution and benefit of Textile Design in the conception and production of a product or collection to the institution “Os Teares do Estreito”? 3. In what way can concepts, methods, costumes and traditions of the Estreito area be integrated in a fashion product? As a first and experimental approach, there is a need to use a mixed research methodology - not interventionist and interventionist, in the search for different questions answer, and also to present an argument. The not interventionist research, based on documental review and interviews, was used to validate the starting questions. The interventionist research is summed in a project component allied to the creative conception within the scope of Textile and Fashion Design
Description
Keywords
Design de moda e têxtil Tecelagem Tradição Marketing de produto Textile and Fashion Design Waeving Tradition Product marketing