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Publicação
Impactos da orientação empreendedora, dos recursos intangíveis e das capacidades absortivas na vantagem competitiva: análise das PME da indústria portuguesa do calçado
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Orientador(es)
Resumo(s)
The main purpose of this study is to analyze the impact that entrepreneurial orientation, intangible resources and absorptive capacities assume in competitive advantage of Portuguese small and medium enterprises exporting footwear. To this end, we have adopted a quantitative methodological approach, conducting a descriptive, exploratory and transversal empirical study, having applied a questionnaire to a sample of Portuguese companies exporting footwear. From this study it was possible to conclude that the entrepreneurial orientation, intangible resources and absorptive capacities can enhance competitive advantage, either by differentiation or by cost, contributing all these determinants to the superior performance of Portuguese companies of the footwear industry in foreign markets.
Descrição
Palavras-chave
Entrepreneurial orientation Intangible resources Absorptive capacities Competitive advantage Portuguese foorwear industry
Contexto Educativo
Citação
FRANÇA, Alexandra Silva ; RUA, Orlando Lima (2015) - Impactos da orientação empreendedora, dos recursos intangíveis e das capacidades absortivas na vantagem competitiva : análise das PME da indústria portuguesa do calçado. GESTIN. ISSN 1645-2534. Ano 13, nº 12, p. 29-58.
Editora
Escola Superior de Gestão de Idanha-a-Nova