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Impact of the ecotourismexperience on consumers: Online review analysis
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Orientador(es)
Resumo(s)
De acordo com o World Travel & Tourism Council (WTTC), Portugal é o país eu-ropeu com maior crescimento no setor do turismo. No entanto, este recente aumento do turismo de massas pode ter um impacto negativo no ambiente e no meio de vida dos habi-tantes locais. Isto leva à necessidade de desenvolver soluções que permitam que a atividade turística seja mais sustentável e benéfica para os envolvidos e afetados por esta atividade. Focando-se no ecoturismo, neste trabalho foram analisados os comentários disponíveis no TripAdvisor sobre estabelecimentos certificados pela TÜV como “eco”. Este estudo centra--se na perceção dos consumidores sobre as reivindicações de sustentabilidade dos hotéis portugueses locais com certificação de eco-hotel. Além disso, foram analisadas as principais características relacionadas com o ecoturismo, como a natureza, a aprendizagem e a susten-tabilidade. Com base nos resultados, é possível concluir que estes parâmetros relacionados com o ecoturismo são os menos referidos pelos os clientes nas avaliações sobre a sua expe-riência num eco-hotel, e que o facto de terem escolhido um eco-hotel não implicava que tal escolha se tenha baseava nas suas preocupações com o ambiente e a sustentabilidade.
ABSTRACT: According to the World Travel & Tourism Council (WTTC), Portugal is the Euro-pean country with the highest growth in the tourism sector. Nonetheless, this recent in-crease in mass tourism may have a negative impact on the environment and the livelihood of local inhabitants. This leads to the need to develop solutions that allow for the touristic activity to be more sustainable and beneficial for those involved and affected by it. Focusing on ecotourism, the comments available in TripAdvisor about establishments certificated by TÜV as “eco”, were analysed. This study focuses on the consumers’ perceptions about the sustainability claims of local Portuguese hotels with an eco-hotel certification. Moreover, the main related characteristics of ecotourism, such as nature, learning and sustainability were analysed. Based on the results, it is possible to conclude that these parameters related to ecotourism are the less referred by customers on their reviews about their experience on an eco-hotel, and that the fact that they have chosen an eco-hotel did not imply that such choice was based on their concerns about the environment and sustainability.
ABSTRACT: According to the World Travel & Tourism Council (WTTC), Portugal is the Euro-pean country with the highest growth in the tourism sector. Nonetheless, this recent in-crease in mass tourism may have a negative impact on the environment and the livelihood of local inhabitants. This leads to the need to develop solutions that allow for the touristic activity to be more sustainable and beneficial for those involved and affected by it. Focusing on ecotourism, the comments available in TripAdvisor about establishments certificated by TÜV as “eco”, were analysed. This study focuses on the consumers’ perceptions about the sustainability claims of local Portuguese hotels with an eco-hotel certification. Moreover, the main related characteristics of ecotourism, such as nature, learning and sustainability were analysed. Based on the results, it is possible to conclude that these parameters related to ecotourism are the less referred by customers on their reviews about their experience on an eco-hotel, and that the fact that they have chosen an eco-hotel did not imply that such choice was based on their concerns about the environment and sustainability.
Descrição
Palavras-chave
sustentabilidade Turismo Consciência ambiental Desenvolvimento sustentável Ecoturismo Perceção do consumidor Sustainability Tourism Environmental awareness Sustainable development Ecotourism Consumer perception
Contexto Educativo
Citação
FARIA, Mafalda Neves ; JULIÃO, Jorge ; GASPAR, Marcelo (2020) - Impact of the ecotourism experience on consumers : Online review analysis.GESTIN. ISSN 1645-2534. Ano 16, nº 20/21, p. 135-141.
Editora
Escola Superior de Gestão de Idanha-a-Nova