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Redesigning the visual Identity of mon-profit organizations: The case study of Escola Oficina

2023Book part Open access
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datacite.subject.fosHumanidades::Artes
dc.contributor.authorVasconcelos, João
dc.contributor.authorMartins, Nuno
dc.contributor.authorBrandão, Daniel
dc.contributor.authorPereira, Leonardo
dc.contributor.authorRaposo, Daniel
dc.contributor.editorMartins, Nuno Duarte
dc.contributor.editorRaposo , Daniel
dc.date.accessioned2026-01-08T16:33:57Z
dc.date.available2026-01-08T16:33:57Z
dc.date.issued2023en_US
dc.date.updated2026-01-06T14:24:49Z
dc.description.abstractThis article seeks to analyze the importance of Corporate Visual Identity (CVI) for non-profit and social solidarity organizations. It starts from the case study of Escola Oficina (EO), where an evaluation and consequent redesign of its CVI was developed. This study, developed within the ECHO research project, funded by the Fundação para a Ciência e Tecnologia (FCT), arose from a problem, identified by EO itself, that consisted of making known the activity developed and, above all, to minimize the generalised distrust of consumers regarding its products. EO is a social project located in Vila Nova de Gaia, in northern Portugal, and its main goal is to empower and prepare unemployed citizens, namely from vulnerable communities, for a future integration into the labour market. This chapter is based on a Case Study methodology, supported by a literature review and exploratory interviews. The main results were the development of a new corporate visual identity solution for Escola Oficina, in response to the problems identified in this study.eng
dc.description.sponsorshipThis project was founded by the Portuguese Foundation for Science and Technology (FCT) under the reference EXPL/ART-DAQ/0037/2021.
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationVASCONCELOS, João [et al.] (2023) - Redesigning the visual Identity of mon-profit organizations: The case study of Escola Oficina. In MARTINS, N. ; RAPOSO, D. (eds.) - Communication Design and Branding, Springer Series in Design and Innovation 32. DOI: 10.1007/978-3-031-35385-7_4
dc.identifier.doi10.1007/978-3-031-35385-7_4en_US
dc.identifier.isbn9783031353840en_US
dc.identifier.isbn9783031353857en_US
dc.identifier.issn2661-8184en_US
dc.identifier.issn2661-8192en_US
dc.identifier.slugcv-prod-3581311
dc.identifier.urihttp://hdl.handle.net/10400.11/10440
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature Switzerlanden_US
dc.rights.uriN/A
dc.subjectVisual identity design
dc.subjectCommunication design and branding
dc.subjectSocial design
dc.subjectLogo design
dc.subjectNon-profit organization
dc.titleRedesigning the visual Identity of mon-profit organizations: The case study of Escola Oficinaen_US
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage76
oaire.citation.startPage57
oaire.citation.titleCommunication Design and Brandingen_US
oaire.citation.volume32en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRaposo Martins
person.givenNameDaniel
person.identifier.ciencia-id6911-9356-139E
person.identifier.orcid0000-0002-7818-7325
rcaap.cv.cienciaid6911-9356-139E | Daniel Raposo Martins
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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