| dc.contributor.author | Figueira, Maria | |
| dc.contributor.author | Raposo, Daniel | |
| dc.contributor.author | Brandão, João | |
| dc.date.accessioned | 2025-01-03T14:38:20Z | |
| dc.date.embargo | 2027-12-27 | |
| dc.date.issued | 2024 | |
| dc.description.abstract | This article aims to contribute to knowledge about the characteristics of a Visual Identity System, including a design exploratory study for the Museu Marítimo de Ílhavo, Portugal. The study focuses on Flexible Visual Identity Systems in the context of cultural organisations, particularly museums. The methodology includes non-interventionist components such as a literature review, a descriptive case study, direct observation, interviews, and active research through an exploratory case in a design project. The results contribute to knowledge about the seven components of a visual identity system, the essential characteristics of a Visual Identity System, namely flexibility and coherence, as well as the design process of a flexible visual identity system for cultural organizations. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | FIGUEIRA, M. ; RAPOSO, D. ; BRANDÃO, J. (2025) - Flexible visual identity systems in cultural institutions. In: BRANDÃO, D. ; MARTINS, N. ; DUARTE, E. (eds.) - Perspectives on design and digital communication V. Research, innovations and best practices. Springer, Cham. Vol. 50, n.º 1, p.169-185. DOI: https://doi.org/10.1007/978-3-031-76156-0_8 | pt_PT |
| dc.identifier.doi | 10.1007/978-3-031-76156-0_8 | pt_PT |
| dc.identifier.isbn | 978-3-031-76155-3 | |
| dc.identifier.uri | http://hdl.handle.net/10400.11/9262 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Springer | pt_PT |
| dc.relation.ispartofseries | Springer Series in Design and Innovation; | |
| dc.relation.publisherversion | https://link.springer.com/chapter/10.1007/978-3-031-76156-0_8 | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Flexible visual identity systems | pt_PT |
| dc.subject | Dynamic visual identity | pt_PT |
| dc.subject | Brand mark | pt_PT |
| dc.subject | Museu Marítimo de Ílhavo | pt_PT |
| dc.title | Flexible visual identity systems in cultural institutions | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Cham | pt_PT |
| oaire.citation.endPage | 185 | pt_PT |
| oaire.citation.issue | 1 | pt_PT |
| oaire.citation.startPage | 169 | pt_PT |
| oaire.citation.title | Perspectives on Design and Digital Communication V. Research, Innovations and Best Practices | pt_PT |
| oaire.citation.volume | 50 | pt_PT |
| person.familyName | Raposo Martins | |
| person.givenName | Daniel | |
| person.identifier.ciencia-id | 6911-9356-139E | |
| person.identifier.orcid | 0000-0002-7818-7325 | |
| rcaap.embargofct | A editora exige um período de embargo de 24 meses | pt_PT |
| rcaap.rights | embargoedAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |
| relation.isAuthorOfPublication | 2169b67a-e98c-495c-8f57-e03b446e6d07 | |
| relation.isAuthorOfPublication.latestForDiscovery | 2169b67a-e98c-495c-8f57-e03b446e6d07 |
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