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Publication
Estágio na empresa Sacoor Brothers : “evolução e inovação no vestuário masculino”
| Name: | Description: | Size: | Format: | |
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| 8.96 MB | Adobe PDF |
Authors
Abstract(s)
O presente relatório consiste na exposição dos projetos concretizados ao longo de um período de seis meses de estágio, no departamento de produção, da empresa portuguesa Sacoor Brothers. A formação permitiu ficar a conhecer na integra a identidade da marca, bem como compreender o funcionamento da indústria da moda de pronto-a-vestir. Foi possível, não só aplicar os conhecimentos adquiridos durante a formação académica numa experiência a nível profissional, mas, essencialmente, adquirir novas competências em termos teóricos e práticos. A metodologia aplicada na realização deste relatório foi uma metodologia mista de base não-intervencionista e intervencionista, uma vez que foram aplicadas técnicas de observação direta e pesquisa, assim como foram realizados projetos práticos propostos no decorrer do estágio. O estágio foi uma experiência essencial que contribuiu para a concretização de um projeto de reflexão sobre o vestuário masculino que veio complementar a formação obtida na empresa Sacoor Brothers, sendo que esta se concentrou, principalmente, no desenvolvimento da coleção feminina. Desta forma, o estudo realizado, trata-se de uma análise sobre o percurso evolutivo e dos métodos de inovação, no que respeita à linha de homem da Sacoor.
Abstract : The current report consists of an exposure of the accomplished projects over the six months period of internship, in the production department, of the portuguese company Sacoor Brothers. The training allowed getting to know the full brand identity, as well as understanding the ready-to-wear fashion industry performance. It was possible, not only to apply the knowledge gained in the academic education in a professional level experience, but also, acquire new theorical and practical skills. The applied methodology in the report execution was a mixed methodology, based of non-intervention and intervention, since direct observation and research techniques were applied, as well as executing the proposed projects in the course of the internship. The internship was an essential experience that contributed to implement a study project about menswear that came as an addition to the training obtained in the Sacoor Brothers company, which focused mainly on the women’s fashion collection. Hence, the undertaken research, is an analysis about the Sacoor menswear line evolutionary path and its innovation methods.
Abstract : The current report consists of an exposure of the accomplished projects over the six months period of internship, in the production department, of the portuguese company Sacoor Brothers. The training allowed getting to know the full brand identity, as well as understanding the ready-to-wear fashion industry performance. It was possible, not only to apply the knowledge gained in the academic education in a professional level experience, but also, acquire new theorical and practical skills. The applied methodology in the report execution was a mixed methodology, based of non-intervention and intervention, since direct observation and research techniques were applied, as well as executing the proposed projects in the course of the internship. The internship was an essential experience that contributed to implement a study project about menswear that came as an addition to the training obtained in the Sacoor Brothers company, which focused mainly on the women’s fashion collection. Hence, the undertaken research, is an analysis about the Sacoor menswear line evolutionary path and its innovation methods.
Description
Dissertação apresentada à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco, em associação com a Faculdade de Arquitetura da Universidade Técnica de Lisboa, para obtenção do grau de Mestre em Design do Vestuário e Têxtil.
Keywords
Estágio Design de moda Pronto-a-vestir Vestuário Internship Fashion design Ready- to-wear Clothing