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Imagery analysis requirements in the context of brand visual language: The case of Fiat Mobi

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dc.contributor.authorGastal, Manuela
dc.contributor.authorOliveira, Fernando
dc.contributor.authorRaposo, Daniel
dc.date.accessioned2025-01-03T14:52:31Z
dc.date.embargo2027-12-01
dc.date.issued2024
dc.description.abstractImage has been studied from various disciplines, persisting the lack of studies on the role of imagery in the symbolic repertoire or creation of brand meaning and to brand communication. This research seeks to establish connections between a brand’s imagery and its personality in order to provide parameters that may contribute to defining the photographic aesthetics for the visual language of a particular brand. This article addresses the automotive industry context and is based on a literature review and case studies for a systematic analysis of Fiat Mobi’s imagery, aiming to explore the elements present in photographic representation that intertwine with the brand’s DNA and narratives to define some points of contact that can help reinforce these strategic properties, as well as to generate habits of recording the image in a particular business unit. The results of the study consist of identifying parameters for analyzing brand imagery and demonstrating their applicability for monitoring and evaluating the suitability and function of images in brand communication.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationGASTAL, M. ; OLIVEIRA, F.J.M.S. ; MARTINS, D.R. (2025) - Imagery analysis requirements in the context of brand visual language: The case of Fiat Mobi. In RAPOSO, D. [et al.] (eds) - Advances in Design, Music and Arts III. EIMAD 2024. Springer, Cham. Vol 49, n.º 1, p. 205-213. DOI: https://doi.org/10.1007/978-3-031-73705-3_15pt_PT
dc.identifier.doi10.1007/978-3-031-73705-3_15pt_PT
dc.identifier.isbn978-3-031-73704-6
dc.identifier.urihttp://hdl.handle.net/10400.11/9264
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSpringerpt_PT
dc.relation.ispartofseriesSpringer Series in Design and Innovation;
dc.relation.publisherversionhttps://link.springer.com/chapter/10.1007/978-3-031-73705-3_15pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectAutomotive brandspt_PT
dc.subjectBrand personalitypt_PT
dc.subjectBrand visual languagept_PT
dc.subjectBrand imagery/photographypt_PT
dc.titleImagery analysis requirements in the context of brand visual language: The case of Fiat Mobipt_PT
dc.typebook part
dspace.entity.typePublication
oaire.citation.conferencePlaceChampt_PT
oaire.citation.endPage213pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage205pt_PT
oaire.citation.titleAdvances in Design, Music and Arts IIIpt_PT
oaire.citation.volume49pt_PT
person.familyNameRaposo Martins
person.givenNameDaniel
person.identifier.ciencia-id6911-9356-139E
person.identifier.orcid0000-0002-7818-7325
rcaap.embargofctA editora exige embargo de 24 mesespt_PT
rcaap.rightsembargoedAccesspt_PT
rcaap.typebookPartpt_PT
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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