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A performance de exportação na indústria farmacêutica portuguesa
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Resumo(s)
O contexto específico da indústria farmacêutica representa um elevado desafio para a internacionalização das empresas portuguesas, dada a sua reduzida dimensão, carências estruturais do setor e reduzida representatividade no cenário mundial. A balança comercial de medicamentos é fortemente negativa e bastante desequilibrada, denotando a elevada dependência do nosso país em alguns recursos, em particular matérias-primas e inovação, num setor estratégico em que a expansão internacional se tornou num imperativo de sobrevivência. Com base neste enquadramento e atendendo à importância de adquirir conhecimentos sobre este setor empresarial, foram definidos como objetivos do estudo, caraterizar o setor farmacêutico exportador português, efetuar uma adequada revisão bibliográfica sobre a internacionalização, identificando as principais variáveis e determinantes da sua performance, criando por fim um quadro de hipóteses passíveis de serem testadas empiricamente num estudo futuro. Considera-se que foram cumpridos os objetivos pretendidos, utilizando uma metodologia que se baseou numa extensa e pormenorizada revisão da literatura de carater científico, estabelecendo desta forma as bases de um futuro modelo conceptual, que permita a obtenção de elementos para utilização futura nos meios académico e empresarial. Suportada na diversa informação recolhida, foi igualmente possível verificar a importância da internacionalização com particular foco no setor farmacêutico exportador português, num contexto de globalização cada vez mais abrangente, sendo igualmente possível confirmar o interesse crescente dos investigadores sobre o estudo da internacionalização e as suas diferentes estratégias de gestão empresarial.
ABSTRACT: The specific context of the pharmaceutical industry is a major challenge for the internationalization of Portuguese companies, given the small size, structural deficiencies of the sector and the low global representativeness of the Portuguese pharmaceutical industry. The international pharmaceutical trade balance is strongly negative and unbalanced, denoting the lack on some resources, in particular raw materials and innovative medicines, in a strategical sector where the internationalization is critical to the sustainability of the companies. With the present research, considering the importance of acquiring better knowledge on this sector, the following objectives were set, a characterization of the Portuguese exporting pharmaceutical sector, a literature review on internationalization theories and the identification of a set of hypotheses to be tested empirically in a future research. Thus, these main objectives where reached, using a methodology based on a detailed review of the scientific literature, establishing the foundations of a future conceptual model that is expected to be used on the academic and business environment. Based on all the information gathered, it was possible to confirm the importance of internationalization on the increasingly wide scope of globalization, with a special emphasis on the Portuguese exporting pharmaceutical sector. It is also possible to confirm the growing interest of researchers on the study of internationalization and its different business management strategies.
ABSTRACT: The specific context of the pharmaceutical industry is a major challenge for the internationalization of Portuguese companies, given the small size, structural deficiencies of the sector and the low global representativeness of the Portuguese pharmaceutical industry. The international pharmaceutical trade balance is strongly negative and unbalanced, denoting the lack on some resources, in particular raw materials and innovative medicines, in a strategical sector where the internationalization is critical to the sustainability of the companies. With the present research, considering the importance of acquiring better knowledge on this sector, the following objectives were set, a characterization of the Portuguese exporting pharmaceutical sector, a literature review on internationalization theories and the identification of a set of hypotheses to be tested empirically in a future research. Thus, these main objectives where reached, using a methodology based on a detailed review of the scientific literature, establishing the foundations of a future conceptual model that is expected to be used on the academic and business environment. Based on all the information gathered, it was possible to confirm the importance of internationalization on the increasingly wide scope of globalization, with a special emphasis on the Portuguese exporting pharmaceutical sector. It is also possible to confirm the growing interest of researchers on the study of internationalization and its different business management strategies.
Descrição
Palavras-chave
Indústria farmacêutica Estratégias de internacionalização Exportações Performance de exportação Pharmaceutical industry Internationalization strategies Exports Export performance
Contexto Educativo
Citação
VIEIRA, Jorge ; FRADE, Rui (2019) - A performance de exportação na indústria farmacêutica portuguesa = Export performance in the portuguese pahmaceutical industry. GESTIN. ISSN 1645-2534. Ano 15, nº 18/19, p. 163-176.
Editora
Escola Superior de Gestão de Idanha-a-Nova