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The contribution of brand imagery to sustainable innovation

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datacite.subject.fosHumanidades::Artes
dc.contributor.authorLorenzon Gastal, Manuela
dc.contributor.authorOliveira, Fernando
dc.contributor.authorRaposo, Daniel
dc.contributor.editorRaposo, Danielen_US
dc.date.accessioned2026-08-25T16:11:56Z
dc.date.available2026-08-25T16:11:56Z
dc.date.issued2026en_US
dc.date.updated2026-08-25T14:03:38Z
dc.description.abstractThis article seeks to inquire about how imagery and sustainable innova-tion relate to visualizing and communicating sustainable ideas with the potential to influence consumer behavior, namely by catalyzing concepts of identity and the posi-tioning of sustainable brands. This study adopted a non-interventionist methodology, with a component of literature review on key concepts and another of exploratory case study. The data indicates that imagery facilitates the understanding of complex concepts and enables the use of sustainable materials and solutions, which are expressed in a multisensory way. By creating visual representations of ecological brand values, imagery allows for stakeholder engagement with a brand, reinforcing its competitiveness and fostering sustainable innovation. On the other hand, sustainable innovation promotes necessary solutions for addressing economic, environmental, and social challenges, optimizing processes and resource use. Imagery acts as part of a brand interface that fosters the adoption of practices, materials, and concep-tually compatible processes, promoting stakeholder engagement, particularly with government bodies, academia, industry, and society, facilitating the development of strategies and the search for responses to regional peculiarities.eng
dc.description.versioninfo:eu-repo/semantics/publishedVersion
dc.identifier.citationLORENZÓN GASTAL, Manuela ; OLIVEIRA, Fernando ; RAPOSO, DANIEL (2026) - The contribution of brand imagery to sustainable innovation. In RAPOSO, Daniel [et al.] (eds.) - Strategic design for sustainable futures. Springer Series in Design and Innovation, 65 DOI: 10.1007/978-3-032-33282-0_15
dc.identifier.doi10.1007/978-3-032-33282-0_15en_US
dc.identifier.isbn9783032332813en_US
dc.identifier.isbn9783032332820en_US
dc.identifier.issn2661-8184en_US
dc.identifier.issn2661-8192en_US
dc.identifier.slugcv-prod-5090585
dc.identifier.urihttp://hdl.handle.net/10400.11/10971
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer Nature Switzerlanden_US
dc.rights.uriN/A
dc.subjectBrand imagery
dc.subjectSustainable innovation
dc.subjectBrand communication
dc.titleThe contribution of brand imagery to sustainable innovationeng
dc.typebook parten_US
dspace.entity.typePublication
oaire.citation.endPage239
oaire.citation.startPage225
oaire.citation.titleStrategic design for sustainable futures
oaire.citation.volume65en_US
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRaposo Martins
person.givenNameDaniel
person.identifier.ciencia-id6911-9356-139E
person.identifier.orcid0000-0002-7818-7325
rcaap.cv.cienciaid6911-9356-139E | Daniel Raposo Martins
rcaap.rightsrestrictedAccessen_US
relation.isAuthorOfPublication2169b67a-e98c-495c-8f57-e03b446e6d07
relation.isAuthorOfPublication.latestForDiscovery2169b67a-e98c-495c-8f57-e03b446e6d07

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